Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue…
Read MoreAdMonsters April 29, 2021 Facebook Ads & iOS 14: How to Overcome Data Loss? If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing…
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April 27, 2021 Is iOS 14.5 a Bridge to Rebuilding Consumer Trust? Around the Water Cooler Yeah, We Know iOS 14.5 Is Bad, but Maybe It's a Bridge to Rebuilding Consumer Trust Image sourced from Apple Are you enjoying all of those privacy popups? Maybe you're one of those people…
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During our April 22, 2021 webinar, Unlocking a Creative-First Approach to Social Display, Nikki Gertner, Senior Product Manager at Celtra and our own Rob Beeler dug into why publishers should look for more functionality — whether that's the ability to make content "shoppable" or even just build out time-saving templates…
Read MoreAdMonsters April 22, 2021 How USA TODAY Sports Is Developing First-Party Authentication Strategies for Building Consumer Trust Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, had an in-depth discussion with AdMonsters Senior Editor, Lynne d Johnson, about publisher first-party…
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Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with…
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In preparation for our upcoming webinar with Permutive: Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, (Register now!), I spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to…
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In preparation for our upcoming webinar, Unlocking a Creative-First Approach to Social Display, on Thursday, April 22 @ 1 PM EST (Register now!), AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad…
Read MoreAdMonsters April 15, 2021 If We Make it Easy for CTV Users to Give Consent … Maybe They Will, Says OneTrust’s Alex Cash The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls.…
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April 14, 2021 IPG Commits to More “Inclusive” Bidding & Buying Contextual Gets a Cash Infusion Brave Browser Blocks FLoC Texas Tightens Reins On Google Antitrust Case Around the Water Cooler IPG Makes Less Biased Bids & Buys Priority with New DEI Hire Image by Gerd Altmann from Pixabay Making…
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