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April 15, 2021 |
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If We Make it Easy for CTV Users to Give Consent … Maybe They Will, Says OneTrust’s Alex Cash |
| The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. In preparation for our upcoming webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, on Thursday, April 15 @ 1 PM EST (Register now!), AdMonsters Head of Content, Tameka Kee, spoke with Alex Cash, Consent and Preference Management Lead, OneTrust, about what transparency really means, standardizing privacy management in CTV/OTT, and how the buy-side can help with managing consumer privacy and transparency. Read more. |
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Is Contextual Ready For Post-Cookie Prime Time? |
| Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video, from AdMonsters recent Publisher Forum Virtual, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media in an open, honest conversation about contextual targeting's viability while answering all of these questions and more. "The race for contextual is not over, says Messer." Read more. |
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Cleaning Up the Programmatic Supply Chain |
| The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately be able to create a better, privacy-centric, seamless user experience. That’s how Len Ostroff, SVP, Global Partnerships and Alliances, Criteo told us he sees things. Read more. |
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| Top Stories |
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We believe that for publishers, like DPG Media, that have a trusted relationship with their users, Apple’s ATT Framework will be less disruptive as consent rates will likely be higher than for less well-established businesses. Read more. |
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2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but up’ mentality this year, making most of the dregs befalling ad tech to conduct thorough audits of their partners, re-evaluate their place in the client-side vs server-side header bidding ecosystem, improve their Google Core Web Vital scores and, ultimately, offset revenue losses from 2020. Read more. |
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