Vox Media’s Approach to a Changing Media Landscape
April 27, 2021Register Now
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1:00 PM ET
In this session AJ Frucci, Vox Media’s VP of Programmatic & Head of its Concert Marketplace, will share an overview of how the Vox team is navigating a period of seismic change in the industry — with a focus on first-party data and the pursuit of a healthier open web ecosystem for users, publishers, and brands. This will be followed by a conversation with AJ and Michael Ogunjobi, Customer Success Lead, Permutive, moderated by Lynne d Johnson, Senior Editor, AdMonsters.
- How macro trends like the cookiepocalypse, purpose-driven marketing and marketers’ need for flexibility and agility are leading to opportunities for publishers.
- Amid the continuing uncertainty about the future of identity and targeting, Vox Media’s focus is on scalable and effective 1PD that respects user privacy.
- Building a healthier open web means building solutions that benefit publishers, marketers, and users.
VP Programmatic & Concert Marketplace
Customer Success Lead