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April 22, 2021 |
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How USA TODAY Sports Is Developing First-Party Authentication Strategies for Building Consumer Trust |
| Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, had an in-depth discussion with AdMonsters Senior Editor, Lynne d Johnson, about publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with that consumer and building that relationship," White said. Read more. |
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Maximizing the Value of First-Party Data |
| In preparation for our upcoming webinar, Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, we spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate the value to advertisers, why Publisher Cohorts are becoming increasingly important and how the idea of right message, right person, right time needs to evolve. Read more. |
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How Pubs Can Monetize Advertisers' Content From Social Media |
| AdMonsters Advisory Board Chairman, Rob Beeler, spoke with Nikki Gertner, Senior Product Manager, Celtra, about monetizing an advertiser's content from social media, having a range of ad product templates in your arsenal to leverage an advertiser's social content, and how to stand out from your competition by offering creative services. Read more. |
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Tegna is on the path to providing that transparency and choice with their OTT audience. During our April 15, 2021 webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead, explained to publishers how they can deliver personalization, and build trust within their streaming apps. Watch the video recap. |
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Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more. Read more. |
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If Google’s new Core Web Vitals benchmarks for the “page experience” became the standard for how sites get ranked in search today — most sites wouldn’t rank highly at all. So it’s good news perhaps, that the Core Web Vitals metrics won’t be fully factored into a site’s search ranking until the end of August. Read more. |
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