AdMonsters August 11, 2022 Political Ad Spend Going Up: What Publishers Should Consider Before Running Them This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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Come Tuesday morning, Sharon Harris, CMO at Ascential digital, graced the stage. Harris spoke on the significance of brand marketing today and retail media spend in an ever-changing ad technology space.
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This country is no stranger to political controversy. However, the past couple of years has boasted an unprecedented amount of political strife with a highly controversial president, a reckoning for the country’s systematic racism, a global pandemic, and even the recent reversal of Roe v. Wade. Within the context of this…
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August 09, 2022 Is Ad Tech and Digital Media in a Recession? Is New York Times Ad Sales Decline a Bad Omen for Digital Media? YouTube's Slow Revenue Growth Is Cause for Concern Curating a New Audience With Ad Automation Does Low Ad Spend Signal a Recession Is Near? It…
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While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box.
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Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be…
Read MoreAdMonsters July 29, 2022 How to Attract & Retain Talent During the Great Resignation: Q&A with SEBPO’s Ray Adamson A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have,…
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A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have, despite the current state of the industry. This helped SEBPO navigate the pandemic and subsequently the Great Resignation, both pivoting how…
Read MoreAdMonsters July 22, 2022 Newsletter Advertising: How to Succeed and Common Hurdles to Clear Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to…
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