July 22, 2022   Newsletter Advertising: How to Succeed and Common Hurdles to Clear Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some of the main issues affecting publishers when it comes to newsletter advertising, as well how OAO EAC helps to solve them. Read more. The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences IAB Tech Lab believes there won't be a single "silver bullet" technology or approach that makes sense for everyone. Instead, advertisers and publishers will need to rally around a portfolio of approaches to addressability that individually meet different functional needs and business use cases. Read more. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Read more. Top Stories The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in the campaign planning process. Read more. Content Is King Once Again, So, You Better Get It Right Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience, and boosted performance. Read more. Rise of Acceptable Ads Could Be Downfall of Ad-blocking A recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. So how do publishers reach their ad-blocked audience? According to the study, acceptable ads are the way to go. Read more. Upcoming Events Aug. 14-17, 2022 | Publisher Forum Montreal Nov. 6-9, 2022 | Publisher Forum Nashville View All Premium Jobs Manager, Advertising Operations NASCAR; Remote Director, Regulatory Advertising & Promotion Johnson & Johnson; Horsham, Pennsylvania Associate Director, Business Marketing Activision Blizzard Media; New York, NY Ad Sales Platforms Manager Canela Media; New York, NY View All Job Listings Chair, Boston University Department of Mass Communication, Advertising, and Public Relations Boston University - Boston, MA Director of Digital Yield Management Internet Brands - Manhattan Beach, CA Director, Regulatory Advertising & Promotion Johnson & Johnson - Horsham, PA Advertising Sales Account Executive Comcast - Virtual, Sponsorship & Advertising Sales Manager Thomson Reuters - Auckland, New Zealand ADVERTISING ACCOUNT EXECUTIVE - COX MEDIA Cox Communications - Omaha, NE Add A Job Listing | View All