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Charting the Customer Journey From End-to-End With Michael Chiang, Director, Campaign Operations, NYTimes

The NY Times is getting data out of silos to harness the power of marketing, customer, and advertising data toward a more collective, data-driven business. Michael Chiang, Director, Campaign Operations, The New York Times, is using Action IQ CDP to quickly create, deploy and evaluate campaigns. And eventually, some tools…

Supply Concentration: Handful Of Media Companies Capture Majority Of Spend

Considering about 1 million properties get transacted programmatically, it might be easy to think of the open internet as this very fragmented supply.  But really only a small number of media companies control the vast sea of properties that comprise the open internet. In fact, the 10 largest web publishers…

Publishers Need Deep Audience Insights Now More Than Ever

The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data. They need those prized data insights to get a fuller profile of the people consuming their media. Because without insights, advertisers are paying for access to a rather blurry picture of…

🌯 Pulling In The Reins On Ad Quality; Diving Deep for Data and Deals; Meta’s EU Flex

  Powered by: February 18, 2022 Whoa There Ad Quality Diving Into the Deep Meta's Major Flex 👀 The Advantages of Programmatic Direct Around the Water Cooler Pulling In The Reins On Ad Quality The great debate over quality versus quantity is null and void when it comes to digital…

2022 Nashville Publisher Forum

2022 Montreal Publisher Forum

2022 St. Petersburg Publisher Forum

🌯 CTV’s Phantom Menace, Apple’s Developer Concessions, UK Leaning Into Consumer Choice

September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…

TripAdvisor’s Christine Maguire: Leading From the Ground Up

Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum…

ADM-NL-20200820-AdMonsters Weekly

AdMonsters August 20, 2020   Christine Maguire: Leading From the Ground Up Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Everything was great!…