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August 20, 2020 |
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Christine Maguire: Leading From the Ground Up |
| Back in April 2019, Christine Maguire joined Tripadvisor to lead the company's global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions. Everything was great! Then COVID-19 hit. And the world of travel came undone. Leading up to her PubForum Virtual Keynote, Recovery Is a Journey, we chatted with Maguire about building the type of leadership, strategies, and team that can help prepare you to chart a path toward recovery. Read more. |
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Will Buyers Take the Identity Leap? |
| One of the most hopeful alternatives to the third-party tracking cookie is identity, enabling a plane where brands and publishers can sync up their audience data without data leakage or any of the other side effects of third-party cookies. But as publishers are integrating identity partners, there’s a gnawing voice in the back of their heads: “Are brands going to incorporate third-party identity solutions too?” Some digging revealed that advertisers want to collaborate with publishers on the tools that will shape the market going forward—and they seem to want publishers to make the first moves. Read more. |
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This One's for the Procrastinators |
| We're just a few days away from AdMonsters Publisher Forum Virtual, Aug. 25-26. Over 1200 people have already signed up to attend. Luckily for all you laggards, we don't want anyone to be left out. Get your ticket by the end of this week, and you can send 3 for the price of 1! We've got folks from Google talking about the latest happenings with GAM. Learn about the most promising developments in CTV land. Take a peek at the alternatives to the third-party cookie. Gain an inside view on CCPA. Plus, there'll be awesome virtual activities and the happiest of all happy hours. Get this deal now! |
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| Top Stories |
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We caught up with AdMonsters Publisher Forum Virtual Keynote Walter T. Geer III to learn about how he's connected the dots between what he learned in his early ad ops days to now being an agency creative and how ad ops is breeding ground for innovation and the jumping-off point for a range of careers within digital media and advertising. As well, we talked about the importance of diversity and inclusion in advertising. Read more. |
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As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages an identity-based individual ID offers both brands and publishers. Get your copy now! |
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There's been a lot of concern that only a handful of companies will decide the future of advertising. But the voices we hear loudest come from the mouths of the ad tech companies. Where are the pubs in all of this? Are they really alright with Chrome having the final say? Read more. |
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