No matter where you stand on the political spectrum, it's hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming…
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AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge's State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.
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Is it time to ditch your data lake dreams and get real about your data strategy? Learn how normalizing, accessing, and ensuring data accuracy can turn your publishing organization into a truly data-driven powerhouse. Discover the steps to make data work for everyone, from your ops team to your business…
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Explore Apple's AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization.
Read MoreAdMonsters July 4, 2024 Seen and Heard at Cannes Lions 2024 At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the…
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As much as we hate to admit, misinformation is a plague online. Any social media blogger or user can post a screenshot or salacious news without a fact check, and audiences will run with it. Now, with AI deep fakes becoming even more convincing, this problem is bound to get…
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Algorithms shape our world in ways we never imagined, influencing everything from the news we consume to our political beliefs. In this article, Søren H. Dinesen, Co-founder and CEO of Digiseg explores critical trends in digital media through a curated list of must-read books, exploring the intricate relationship between algorithms,…
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At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…
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Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.
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Publishers, what would you say if we told you that if Chrome nixed third-party cookies today, you'd be waving goodbye to a whopping 60% of your ad revenue? That's the report according to Criteo's Privacy Sandbox market testing.
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