AdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media Group – New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York City, NY Digital Ad Ops…
Read MoreAdMonsters February 22, 2018 PubForum Prep: Connecting With the Youth Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll…
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At the upcoming Publisher Forum in Huntington Beach, Brandon Seltenrich of CBS Interactive will tell us about how the shift toward identity marketing is advantageous to publishers--and to their users. Brandon shares some thoughts in this Q&A: "My core competency is delivering great content to our users, not maintaining ad…
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Rachel Friedman of FatTail explains how the publisher rate card has evolved, who's responsible for it now, and how to make it more flexible.
Read MoreAdMonsters February 15, 2018 PubForum Prep: Driving Revenue Through a User-First Mindset When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users…
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Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…
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Are you a tech person or a media person? Rob Beeler is happy to be both, and says ops should embrace the responsibility they have to support quality media.
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Maybe others saw the signs before I did, but I’ll admit to being surprised this past summer when Google announced it would be sunsetting DoubleClick Sales Manager (DSM) in 2019. On top of all the other major challenges they’re facing right now—GDPR, ads.txt, contextual relevance, Facebook, etc.—more than a hundred…
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AdMonsters Webinar: Future-Proof Your Rate Card from AdMonsters on Vimeo. Wednesday, Feb. 28 at 1:00 PM EST When you’re thinking about optimizing your revenue and managing relationships with buy-side clients, you need an dynamic and responsive rate strategy. Advertisers’ and agencies’ needs can change suddenly—moving from content-based buys to audience…
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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