Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
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We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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As far as malvertising is concerned, redirects remain a particular scourge for ad ops teams. On mobile in particular, a redirect can wreck a user’s session at the least. It’s worse if the user is wise enough to avoid downloading whatever the redirect tells them to download. These attacks are…
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Often enough, when the topic of data leakage comes up, someone—whether they’re coming from a buy-side or a sell-side point of view—will say: “Hold on. Is this data leakage stuff real, or is a bogeyman?” Understandable response. This is digital media: Wherever there’s just the perception of a problem, you’ll…
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Agency Insider: Yep, We're Buying Publishers' Data Indirectly Digiday’s “Confessions” series most recently brought us a chat with a programmatic buyer at an ad agency. For publishers who fret over how much valuable data they’re losing to wily buy-siders, this more or less confirms several of their fears. The buyer…
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Ad tech is an awfully cyclical industry. Ghosts of the past come back to haunt us all the time, whether they be ad fraud or brand safety. A Daily Beast story detailing how apps leveraging the Facebook Audience Network found themselves knee-deep in complaints about offensive ads thanks to an e-commerce…
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(Editor's Note: Hear more about sandboxing iframes and ad quality at this special attendee session during the PubForum Huntington Beach, March 4-7, 2018.) Recently, premium publishers have reported an uptick in malicious ads on their sites—particularly pesky mobile redirects, the never-ending scourge. While pubs’ first response tends to involve tracking…
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View the presentation here. We all know there’s great power in data when it comes to digital media monetization, but unlocking the potential can be laborious, frustrating… and even fruitless. The massive amounts of data flowing throughout the digital advertising ecosystem is both a blessing and curse—it may seem plenty,…
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We're all aware the digital ad marketplace is currently dominated by just a couple of massive companies--and you know exactly who they are. One evergreen issue for publishers is the question of how to navigate this dynamic: Working with Facebook and Google is practically a necessity, especially where distributing your…
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