The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
Read Moresee also: sponsorship — agenda — Publisher Forum Overview Publisher Forum US XXI will be held 2009-08-16 AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology. AdMonsters bi-annual US Publisher Forums bring together leaders in online ad operations and technology to address common issues facing…
Read MorePublisher Forum US XV" align="center" src="http://www.admonsters.org/images/admonsters/adm_cn-us-15_logo_withtext-200px.jpg"> see also: sponsorship — agenda Publisher Forum US XV was held , at the in Attendance - Sold Out Registration was limited to 100 members and we had representatives from 68 companies: A&E Television Networks, About.com, Alliance Atlantis Broadcasting Inc., Allrecipes.com, AOL-TimeWarner, Atom Entertainment,…
Read Moresee also: sponsorship — agenda AdMonsters XIII was held August 21-24, 2005, at the Le Meridien King Edward Hotel in Toronto, Canada. AdMonsters XIII member registration was sold out, with 85 attendees from 58 companies, including About.com, Advance Internet, Alliance Atlantis, AOL, AOL Canada, Ask Jeeves, AtomShockwave, AutoTrader.com, Bell Canada,…
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The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…
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This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…
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