Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital…
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AdMonsters connected with Jo Rabin, Director of MobileMonday London to get his take on the state of mobile advertising. Jo will analyze current mobile trends and discuss successful strategies for mobile in his keynote, "Mobile Is Not the Future. It's Now." at the upcoming AdMonsters Publisher Forum in Oxford from…
Read MoreIn real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city,…
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How does online ad spend surge to $50 billion in 2015 when there are so many acronyms?9 months ago I transitioned from marketing a SaaS BtoB company in the digital advertising ecosystem, to marketing the leading online BtoB data engine. I was exposed to acronyms completely foreign to me. SSP,…
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The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political…
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Leading up to our US Publisher Forum in Memphis AdMonsters will be asking some of the speakers a few questions on their respective topics. Paul Geller will be presenting "Privacy, Consumer Protection for Global Ad Ops" at the Publisher Forum. Paul is the Senior Vice President for Information Products at…
Read MoreThe unique attributes of mobile devices and mobile ad networks have made it difficult to trust the accuracy of campaign reports provided by mobile ad servers or the usage reports of mobile sites and applications. Crisp sometimes provides 3rd party reports to publishers or agencies that show significant discrepancies against…
Read MoreThe London Film Museum AOP UK, IAB UK, IPA, and ABC join OPS: Markets as Associate Sponsors and support our community.Announcing the first live event to discuss: Xaxis: WPP/GroupM's new audience buying companyKeynote Address "A New Direction Forward" by Jakob Nielsen, Managing Director GroupM UK InteractionIndustry leaders fill the programme:Paul Vassallo, Head of Online Trading…
Read MoreGrange St Pauls, London OPS is for online advertising leaders. Tackle the big issues and learn to leverage operations for increased profitability. Breaking News & Updates Ben Wood MD, iProspect to replace Louisa Wong for iProspect's session Significant discounts available from our Associate Sponsors: AOP UK, IPA UK, OPA EU…
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Editor's Note: As your business evolves and changes so should your revenue and operations tools. You may find it makes sense to upgrade or switch your tools. This will lead to the dreaded ad server migration. Neil Rigby, Head of Operations at Associated Newspapers Ltd. recently compiled some tips on…
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