Publisher Forum US XXI

Registration opens May 01, 2009

Registration ends July 25, 2009 at 12:00 am

Early Bird Deadline: June 27, 2009

see also: sponsorshipagendaPublisher Forum Overview

Publisher Forum US XXI will be held 2009-08-16

AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.

AdMonsters bi-annual US Publisher Forums
bring together leaders in online ad operations and technology to address common issues facing the
industry community in a unique round-table format that focuses on the pragmatic and practical solutions that will immediately help your team’s performance. Designed exclusively for senior managers and decision makers, AdMonsters’ publisher forums are a vital tool to ensure the continued success of your team.

While other conferences focus on broader issues facing the digital marketing community, our belief is that bigger isn’t always better. Our laser focus on the specific challenges facing on-line advertising operations allows us to uncover immediate, tactical steps you can take to help your company maximize profit margin. If you run an ad operations team, you do not want to miss this event.

Topics & Conference Format

The conference format for
Publisher Forum US XXI
will run three full days,
beginning with a Sunday evening reception on 2009-08-16 and concluding on Wednesday about 4 PM.

Keynote Address

Derek DukesDerek Dukes:
CEO & Co-Founder, Dipity
Expecting The Unexpected: Ad Ops in Uncertain Times

Over the past decade we’ve built, scaled and evolved our ad systems.
We have integrated new technologies, sales models and ad programs. Our
models for development and operational management have been built
around a pace of change we know and trust. The rules of the game have
changed. We’re being asked to do more with less, run fast down
unfamiliar technical paths and explore new sales models that are
evolving week to week.

These changes bring new questions. How do we approach the challenges
of uncertain times and react quickly? How can we manage the day to day
operations of Ad Ops while at the same time serving the
rapidly evolving needs of our sales and product teams? What’s the
right way to structure your team and still maintain motivation and
direction? How can you create a technical structure that lets you
pilot new technologies in a way that scales with your existing team
and infrastructure? How can you accept new sales models without
bringing down the house? Derek will address these questions and help
provide a map for navigating in uncertain times.

Derek Dukes is the CEO and Co-Founder of Dipity an interactive topic
search platform. Derek is responsible for strategy for the consumer
site and the platform licensing of Dipity and day to day operations
of the company.

Prior to Dipity, Derek was the VP of Products at VideoEgg and managed
the deployment of their video hosting platform on social networks such
as Bebo, Hi5 and AOL. He also managed the launch of VideoEgg ad
network and built the sales operations teams. A 10+ year veteran of
Yahoo!, Derek was the original product manager of the Yahoo! Ad System
developing programs for beaconing, behavioral targeting, streaming
media ad serving and measurement. He also spent 5 years working on
pioneering interactive media for Yahoo! through its FinanceVision
(now TechTicker) and Digital Home (now Connected Life) and holds
several patents in the areas of online advertising and interactive
content systems.

Agenda & Topics

The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.

Confirmed Sessions

Title: Ad Ops Role in Ad Product Innovation
Description: Discussion of how MTVN Ad Ops collaborates with Sales, Marketing, Site Teams, Advertisers/Agencies and Technology Vendors to develop innovative advertising products. Specific discussion of MTVN’s “Project Inform”, a 3 month/50MM video stream study to understand the relative effectiveness of innovative video ad products benchmarked against the standard 30 second pre-roll.

Title: AdOps Survival – What’s in Your Kit?
Ad Operations leaders need to be strategic yet tactical, technical yet business minded, comprehensive yet detail-oriented. This session will focus on how to adapt to working in multiple worlds and the survival tools needed detailing how they helped in rolling out a order management system and scaling an Ad Operations team.

Title: Taking on a Vertical Network
For someone outside of Ad Operations, launching a vertical network appears to be an extension of existing Ad Ops responsibilities. However, vertical networks present their own set of challenges and even require new skill sets for Ad Ops teams. Learn about the opportunities of vertical networks, the decisions Ad Ops has to make and how to implement one successfully

Below are examples of topics addressed at previous conferences:

  • Staffing, Hiring, & Retention
  • Behavoiral Targeting Implementation
  • Kaizen: The Art of Continuous Improvement in Ad Operations
  • 3rd Party Rich Media Vendor Management
  • Operational Challenges in Social Media
  • Optimizing Remnant Yield & Inventory Management
  • AdNetworks & Ad Exchanges
  • Vendor Selection & Management
  • Workflow Automation Challenges and Solutions
  • Tech Specific Case studies
  • Further details on the agenda will become available as we approach the date of the conference.
    Please see the last US Publisher Forum conference agenda for an example: AdMonsters Publisher Forum US XX AdMonsters Publisher Forum US XIX

    Sample Agenda

    Sun, Aug. 16  
    5:15 – 6:00 PM   Session Leaders Pre-Meeting
    6:00 – 8:00 PM   Members Welcome Reception
    Mon, Aug. 17  
    8:00 – 9:00 AM   Breakfast
    9:00 – 9:30 AM   Welcome to AdMonsters
    9:30 – 10:15 AM   Group Introductions
    10:15 – 10:50 AM   Keynote Address: TBD
    10:50 – 11:15 AM   Morning Break
    11:15 – 12:00 PM   Member Session
    12:00 – 12:30 PM   Member Session
    12:30 – 1:30 PM  

    Member Lunch

    1:30 – 1:45 PM  

    Organize Wednesday Breakout Sessions

    1:45 – 2:30 PM  

    Half Group Sessions

    2:30 – 3:15 PM  

    Half Group Sessions

    3:15 – 3:45 PM   Afternoon Break
    3:45 – 4:30 PM  

    Half Group Sessions

    4:30 – 5:15 PM   Reporting in half-group sessions
    6:00 – 8:00 PM   “Speed Dating” Reception
    8:00 – 10:00 PM   Dinner w/ Sponsors
    Tues., Aug. 18  
    8:00 – 9:00 AM  


    9:00 – 10:00 AM   Platinum Sponsor Workshop
    10:05 – 10:25 AM   Ruby Sponsor Technical Flash Session
    10:25 – 10:45 AM   Morning Break
    10:45 – 11:05 AM   Ruby Sponsor Technical Flash Session
    11:15 – 12:00 PM  

    Platinum, Ruby & Gold Sponsor Breakouts

    12:00 – 1:00 PM   Lunch
    1:30 – 5:00 PM  

    Off-site Activity

    7:15 – 10:30 PM   Members’ Dinner
    Wed., Aug. 19  
    8:00 – 9:00 AM   Breakfast
    9:00 – 9:45 AM   AdMonsters Group Business
    9:45 – 10:30 AM   Member Session
    10:30 – 11:15 AM   Small-Group Breakouts
    11:15 – 11:45 PM   Morning Break: Check out of hotel if leaving today
    11:45 – 12:30 PM   Small-Group Breakouts
    12:30 – 1:30 PM  


    1:30 – 2:15 PM  

    Small-Group Breakouts

    2:15 – 2:30 PM   Afternoon Break
    2:30 – 3:30 PM   Reporting in from Breakouts & Tying It All Together
    3:30- 4:00 PM   Wrap up/Any Other Business
    4:00 PM  

    Conference Concludes

    Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.

    Location and Travel:

    • Publisher Forum US XXI will be held 2009-08-16, at the in .
    • The nearest airport is Portland (OR) International Airport (PDX).
    • Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.
    • Frugal Portland (NY Times)


    Attendance at Publisher Forum US XXI is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.