Cleaning out my apartment to prepare for a new family member, I came across an old, dusty travel mug that I don’t think had ever been used. (Travel mugs are useless for an espresso snob like moi.) Emblazoned on its side was a DoubleClick logo so old that I honestly…
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As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of the web—the internet has become a video-centric experience. The “Show Me, Don’t Tell Me” revolution in consumer behavior online is fully…
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“Digital Darwinism” aims to launch larger philosophical conversations about how technology is changing a variety of businesses from top to bottom. How does one adapt in the digital age—slowly in small increments or rapidly and dramatically? Gavin Dunaway catches up with Ops 2018 keynote Tom Goodwin to discuss the concepts…
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New at this year’s Ops is the AdMonsters Power List, which looks to recognize individuals who are revolutionizing the digital media world through advertising, marketing, and monetization efforts. Just like the ad ops people whose toil ended laying the foundation for the digital ad ecosystem, we aim to recognize the…
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Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…
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Rob Beeler learns the true meaning of rubbernecking, and he's here to tell us how it relates to Facebook's Cambridge Analytica/data privacy problems, GDPR preparation (or lack thereof), and buzzworthy tech like blockchain and AI.
Read MoreAdMonsters April 5, 2018 Let’s Take This Inside: The State of Programmatic In-Housing We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group…
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News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.
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Here's the conclusion of this three-part interview series with Claudia Page, Dailymotion's VP, Product and Partner Development. Claudia tells Gavin Dunaway that publishers will always need larger platforms to drive traffic to their O&Os. But when pubs look to these platforms, they need not only the traffic, but opportunities to…
Read MoreAdMonsters March 29, 2018 Minding Your Demand Partners: Take Our Partner Evaluation/Ad Quality Survey Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill rates, and other indicators of poor quality.…
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