John Shankman, CEO of Hashtag Labs, introduced us to the concept of an Advertising Management System. Much like a Content Management Systems (CMS) is for editors to update the website, an Advertising Management System (AMS) like HTL BID allows ad operations to manage header bidding settings and even keep up…
Read More
On the eve of DPAA's 2020 Video Every Summit, senior editor, Lynne d Johnson, spoke with the organization's president and CEO, Barry Frey, about the role DOOH played during the early days of the pandemic and how advancements in data and technology are positioning the industry to reap its just…
Read More
September 29, 2020 Dotdash's Recipe for Success ANA Pushes for Federal Privacy Regs Can Media Take on the Big Boys? Only 14% of Advertisers Satisfied with Decisioning Solutions Dotdash Has the Recipe for Success Image sourced from Data: Dotdash; Table: Naema Ahmed/Axios While many publishers are floundering to stay alive…
Read More
We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals to fill out an intense questionnaire, and the results were extremely…
Read More
In a recent AdMonsters Webinar with Permutive, Goodbye Cookie, Hello New Data Strategy, Nathan Bell, SVP, Data and Business Analytics and Rachael McCombs, Sr. Director of Ad and Media Operations shared why Digital Trends decided to work with Permutive and how it is developing its first-party data strategy.
Read More
September 22, 2020 TikTok’s Quite a Prize for Walmart and Oracle Quibi Is in Struggle Mode Putting Ad Tech Under the Blacklight Blockchain Proves Programmatic Potential TikTok’s Quite a Prize for Walmart and Oracle Image sourced from The Drum Although President Trump may have given the TikTok-Walmart-Oracle his “blessing,” the…
Read More
If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…
Read More
Hey publisher! Apple here, I know I've been cagey in the past, but I'm ready to listen to all your concerns about iOS14 and some of our other future plans. Maybe I'll let you know a bit more about the new ad network! (It's not called iAd 2.0!)
Read MoreAdMonsters September 3, 2020 First-Party Data Gets a Second Look Forget identity—edge-computing-based DMP Permutive's big play is publisher first-party data, and the company boasts bold success stories such as Digital Trends, which will share the tale behind its next-gen first-party data marketplace during a free AdMonsters webinar on Sept.…
Read More
September 01, 2020 No FAN of Apple’s iOS 14 changes Is It Too Soon to Call Programmatic the Comeback Kid Consumers Further Warming Up to Ad-Supported CTV Not a FAN of Apple’s iOS 14 changes (Update 9/4/20—Will you look at that? Apple has stepped back and says the iOS 14…
Read More