We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…
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Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
Read MoreAdMonsters March 9, 2018 Processing PubForum: Highlights from Huntington Beach The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions—specifically, how to talk with the buy side about brand safety, and how to take action…
Read MoreAdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media Group – New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York City, NY…
Read MoreAdMonsters March 1, 2018 The Washington Post Talks About the DSM Flip We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS. Jessica Titmus of the Washington Post shares advice on managing that…
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This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the…
Read MoreAdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media Group – New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York City, NY Digital Ad Ops…
Read MoreAdMonsters February 22, 2018 PubForum Prep: Connecting With the Youth Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll…
Read MoreAdMonsters February 15, 2018 PubForum Prep: Driving Revenue Through a User-First Mindset When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users…
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Programmatic guaranteed deals have been in the air for a while now. But as we’ve seen at several AdMonsters events, when a session on programmatic opens up into the Q&A segment, there’s still a lot of confusion about what programmatic guaranteed means. The marketplace hasn’t made clarity on this terminology…
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