March 1, 2018   The Washington Post Talks About the DSM Flip We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS. Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative. WITH THE SUPPORT OF OPERATIVE AdMonsters Webinar: Future-Proof Your Rate Card (Video) Did you miss our webinar this week, featuring experts from Condé Nast, The Boston Globe, DMW Media Works and our sponsor FatTail talking about creating the rate card for today's needs? Never make the mistake of missing another! But you can re-watch the whole thing at your convenience, right here. WITH THE SUPPORT OF FATTAIL Layoffs at Vox, Hires at The Atlantic, Ecommerce Success at GQ This week's news briefs: Vox Media lays off staffers and reins in social video, The Atlantic looks to hire 100 heads, Gothamist/DNAInfo are revived by public radio stations and anonymous backers, GQ's ecommerce efforts deliver strong engagement numbers, and AT&T and Bayer both sign onto a blockchain solution for the ad supply chain. Top Stories PubForum Prep: Connecting With the Youth Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll be talking about in his PubForum keynote on Tue., March 6. PubForum Prep: Where Identity Meets Reality At the upcoming Publisher Forum in Huntington Beach, Brandon Seltenrich of CBS Interactive will tell us about how the shift toward identity marketing is advantageous to publishers--and to their users. Brandon shares some thoughts in this Q&A: "My core competency is delivering great content to our users, not maintaining ad systems," he says. What Are You—Media Person or Tech Person? Are you a tech person or a media person? Rob Beeler is happy to be both, and says ops should embrace the responsibility they have to support quality media. Upcoming Events Mar. 4-7, 2018 | Publisher Forum Huntington Beach June 4-5, 2018 | OPS NY Aug. 12-15, 2018 | Publisher Forum Portland Nov. 4-7, 2018 | Publisher Forum Austin View All Premium Jobs Technical Account Analyst STAQ - New York, NY   Media Strategist Gamut / Cox Media Group – New York, NY   Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York, NY   Digital Ad Ops Trafficker Gamut / Cox Media Group – New York, NY View All Job Listings Campaign Solutions Manager Digilant, Inc - New York, NY Database Manager The Ad Council - New York, NY Ad Ops Programmatic Lead Univision Communications - NY Add A Job Listing | View All