AdMonsters October 29, 2021 A Publisher’s Guide to Supply Path Optimizations: A Case Study SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and…
Read More
October 27, 2021 Is Google Taking Double? Google and Facebook Colluded Against Apple? How Apple's Privacy Changes Actually Hurt Google Takes Double What Competition Takes For Ad Deals? Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it…
Read More
From third-party cookie deprecation, to ColoPA, CCPRA, Apple and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now ... pixel by pixel. And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with…
Read MoreAdMonsters October 22, 2021 How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…
Read More
October 13, 2021 The Race to the Bottom Continues Marketers Still Eating the Cookies? The Race to the Bottom Continues We all love loads of irrelevant ads littering our in-app experience,s don’t we? Don’t we? And aren’t they all just great for the industry overall? Aren't they? Well, that seems…
Read MoreAdMonsters October 14, 2021 Newsweek Sees Huge CPM Lifts With LiveRamp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO, Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) …
Read More
September 30, 2021 Ad Land Gives Ad Tech’s Cookie Education The Funny Treatment WaPo's Digital Ad Network Finally Comes to Life Amazon Follows Apple’s Lead but Is It in the Wrong Direction? Around the Water Cooler Ad Land Gives Ad Tech’s Cookie Education the Funny Treatment It’s hard for…
Read More
September 23, 2021 The Future of the Internet Is Complicated FTC Coming After Big Tech and How It’s Built The Future of the Internet Is Complicated Image by Gerd Altmann from Pixabay Apple, Google and Facebook really know how to throw a party. We’ve got pop-up ads on our Apple…
Read MoreAdMonsters October 1, 2021 Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P)…
Read More
Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P) data as one reason for advertisers’ reluctance to buy-in. During a recent AdMonsters Revenue Strategy Session, Calkins and Jana…
Read More