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October 1, 2021 |
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Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data |
| Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P) data as one reason for advertisers’ reluctance to buy-in. During a recent AdMonsters Revenue Strategy Session, Calkins and Jana Meron, SVP, Programmatic & Data Strategy, Insider Inc., shared their views on why this time of testing and iteration around audience data identity is actually exciting. Read more. |
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Digital Media Awards Abound at This Year's Eddie & Ozzie Awards |
| The Folio: Eddie & Ozzie Awards saw huge growth in digital media category entries this year. With digital content consumption soaring, the Eddie & Ozzie Awards received a record-breaking number of entries in categories including Podcast, Video, App Design, Blog, and Web Content and Design. Check out the 2021 finalists and see if congratulations are due to any members of your team! Register now! |
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Isn't It Time You Attended a PubForum? Join Us in Paradise |
| Never been to a Publisher Forum? Or a faithful PubForum devotee? Either way, San Diego is the ONE to get yourself to! Nov 7-10: Come spend 3.5 days learning with your peers in literal paradise. The stunning Park Hyatt Aviara is perhaps the most impressive venue PubForum venue ever, nestled between sparkling Pacific waters and the coastal mountains. Get your ticket here! |
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| Top Stories |
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Publishers like SANDOW Media are using LiveIntent's Native Ad Blueprints to leverage their first-party audience data to build scalable ad sales programs around premium ad packages that resonate with their audiences while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising. Read more. |
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The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing and lots of trial and error. So how should publishers get started on their journey towards the post-cookie reality — and what does a comprehensive identity strategy look like? Read more. |
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We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into fans, working with the right partners on robust identity solutions to future-proof your business, and the disservice publishers do themselves by only thinking of first-party data for the purpose of direct segment monetization Read more. |
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