Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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Jason Kelly has been around a few blocks – and we mean that in the nicest way possible. Following his ascent to the role of CEO for the globally expanding buying platform Sociomantic, we caught up with him to talk about his journeys to just about every corner of the…
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The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t enough to spurn a data ‘revolution.’ Numbers alone are just numbers.…
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India is one of the global leaders in the overall services outsourcing market. This is a well-established fact and outsourcing has contributed significantly to the growth in key Indian cities such as Bangalore, Chennai and Hyderabad since late 90s. Everyone – right from the bigger Industry players such as Microsoft,…
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We often group advertisers into two buckets: the creative and the practical. But is one group really an extension of the other?Consider this analogy: if you went to the beach this summer, you probably spotted seashells and thought that the pattern on each shell was beautiful and unique – that…
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The RTB marketplace is not yet operating as a truly efficient market with equal benefit to both sides. This is due to basic economics: Supply exceeds demand, and auction-based pricing combined with low bid density results in a market rife with arbitrage.Buyers are accustomed to drawing from a large commoditized…
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The latest TubeMogul report on video RTB in the UK found that inventory available for RTB grew at a fleet 13.8% rate per month during the second quarter of 2012, maxing out at 29.9 million streams per day in July. However, average CPM took a nose dive, from £6.47 in…
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Jeffrey Seah from Starcom MediaVest talks RTB, Vivaki's vision and more. Get the lowdown from AdMonsters SE Asia's afternoon keynote in this enlightening Q&A below.Do the senior advertisers and marketers actually care if media is ‘addressable’ and ‘automated’?It has been positioned as the new holy grail of marketing. And it…
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Now that the dust has settled after AdMonsters Singapore we reflect back on some of the learnings that came from the event and where we as an industry need to get to in order to make the progress we all know we’re capable of.We sat down with AdMonsters Singapore keynote…
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Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right –…
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