With the growing tragedy that is the pandemic, numerous businesses, including advertising, experienced great challenges. The emergence of AI, the excitement around 5G, expectations put on Out-Of-Home, and other trends we all thought would become the cornerstones of 2020 were dramatically swept aside by COVID-19. Let's take a closer look…
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After 118 years, the AAA brand has come to mean reliability and responsiveness. It continues to increase its membership and other powerful brands seek to align with AAA to gain from the glow of this trusted American institution. But the changing culture, habits, and behaviors of younger Americans prompted AAA…
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Last year the trend was set for publishers playing a key role in ecommerce. Now, with homebound consumers shopping more online than ever, publishers are playing a critical role as we see a mass consumer shift to online shopping, with an accompanying reliance on trustworthy product reviews like Holiday Gift…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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The year 2020 has been a wild ride for digital media and ad tech. It was a year of great uncertainty, overshadowed by privacy regulations like CCPA and CPRA and privacy updates being made in Google Chrome and Apple iOS. And all the while, everyone was prepping (or confused about…
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Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help publishers losing spend to the…
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Balance is an important part of being a trusted news brand. But how do you keep your balance when you find yourself reporting from the center of the Hong Kong protests and months of unrest? South China Morning Post decided to develop a tool that read the headlines of every article…
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December 01, 2020 More Antitrust Suits Flying In Another Day, Another ID Facebook's Latest Measurement Mea Culpa More Antitrust Suits in the Wings If you’ve recovered from your disenchantment following the release of the Department of Justice’s antitrust suit against Google, GOOD NEWS! The Wall Street Journal reports that federal…
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Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities. Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.
Read MoreAdMonsters November 25, 2020 Complex Runs With a Different Revenue Model “We haven’t always been a big fan of programmatic or arbitrage-oriented stuff,” says Rich Antoniello, Founder and CEO of digital media company Complex Networks. During his PubForum+ keynote, “Tomorrow's Publisher Today,” on Tuesday, December 8, Antoniello will share how…
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