AdMonsters October 4, 2018 Spread of Bad Ads Pretty Terrible, Confiant Reports In its eye-opening new report on ad quality, Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant…
Read MoreAdMonsters September 27, 2018 From Location Data to Movement Science: A Conversation with Verve’s Mark Fruehan The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be…
Read MoreAdMonsters September 20, 2018 Podcast Advertising Is Only Ramping Up Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial…
Read More
Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial Director Gavin Dunaway explores why podcast advertising—and the digital audio space…
Read MoreAdMonsters August 9, 2018 Choose Wisely: Crucial Criteria for Selecting an Ad Quality Provider It's not your imagination—most malvertising attacks do happen over weekends. Bad actors hope to catch ops when its guard is down, so the gatekeepers must always be vigilant. A robust ad-quality solution is an essential…
Read More
Choose audience. Choose content. But wait—it's 2018, do media buyers really only get to pick one or the other? No, they shouldn't have to, writes Michael Hans. However, quality issues both in data and content have been holding us back from reaching the true potential of programmatic advertising; the time…
Read More
NPR's Serial is widely considered where the podcast trend hit its stride. No surprise then that the NPR team are also on the forefront of podcast monetization. Senior Director of Ad Operations Brett Robinson dives into the challenges his team worked through in building up their program as well as…
Read More
If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand…
Read More
Facebook reels from another tornado of scandals, yet their advertising business is going gangbusters. Seems weird, right? Well, no—the Duopoly thrives on small and mid-size advertisers that can't find viable alternatives in digital media. But Editorial Director Gavin Dunaway sees an opportunity to grab a slice of that pie at…
Read MoreAdMonsters July 12, 2018 Three Pillars of Ad Quality: Time for Compliance You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the…
Read More