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October 4, 2018 |
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Spread of Bad Ads Pretty Terrible, Confiant Reports |
| In its eye-opening new report on ad quality, Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant estimates that 5 billion are malicious. Make sure you have smelling salts handy in case you faint while reading more... |
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Advertising ID Consortium Rolls On |
| Last week's news that AppNexus was "no longer participating" in the Advertising ID Consortium resulted in a lot of speculation that the group of shared-ID proponents was finished and universal IDs were doomed. Well, there's life left in the old girl yet—sources tell us that while AppNexus has foregone its leadership role in the consortium, member companies will still have access to AppNexus' cookie-based ID. |
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To Live and Ops in LA |
| With Google’s Doubleclick Sales Manager (DSM) closing shop in 2019, many a publisher is scrambling to find and integrate a replacement order management system. The other week PGA Tour was kind enough to share a timeline for OMS migration, but I’m sure some of you said, “That’s great, but I'm still… |
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| Top Stories |
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The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be thinking beyond location to an array of data points, including uses, transactions, and patterns over time. Verve EVP Mark Fruehan dives into why Movement Science is what's next as mobile becomes the dominant medium in advertising. |
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"We think that CPM-based buying leveraging optimization on attention metrics... can drive significant positive changes for the industry without requiring massive upheaval for buyers." 33Across CEO and Cofounder Eric Wheeler explains the features of the just-launched AttentionX exchange, an open programmatic marketplace where all inventory is viewable. |
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Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial Director Gavin Dunaway explores why podcast advertising—and the digital audio space in general—continues to earn its buzz. |
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