Search results for apachesolr_search/device ids
757 Results
Choosing a Location-powered Mobile Marketing Partner? 5 Critical Questions to Ask
Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…
Read MoreADM-NL-20181011-AdMonsters Weekly
AdMonsters October 11, 2018 Video Programmatic Guaranteed Rises On a recent panel I moderated with some pretty impressive ad tech representation (if I do say so myself), my panelists were oddly uniform in arguing that programmatic guaranteed for digital video—especially served on connected TV or OTT—is the most exciting emerging…
Read MoreADM-NL-20181004-AdMonsters Weekly
AdMonsters October 4, 2018 Spread of Bad Ads Pretty Terrible, Confiant Reports In its eye-opening new report on ad quality, Confiant finds that 1 out of every 200 ad impressions from the open exchanges is malvertising. If 1 trillion ads are being served through the open marketplace monthly, Confiant…
Read More
Advertising ID Consortium Rolls On
Last week's news that AppNexus was "no longer participating" in the Advertising ID Consortium resulted in a lot of speculation that the group of shared-ID proponents were finished and universal IDs were doomed. Well, there's life left in the old girl yet—sources tell us that while AppNexus has foregone its…
Read MoreADM-NL-20180927-AdMonsters Weekly
AdMonsters September 27, 2018 From Location Data to Movement Science: A Conversation with Verve’s Mark Fruehan The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be…
Read More
From Location Data to Movement Science: A Conversation with Verve’s Mark Fruehan
The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be thinking beyond location to an array of data points, including uses, transactions, and patterns over time. Verve…
Read More
Does Hope For an Open Universal ID Exit With AppNexus?
Say it ain't so, AT&T! Following its acquisition, AppNexus has pulled out of the Advertising ID Consortium. A founding member of the universal open ID collective, AppNexus' departure potentially leaves the consortium in peril. However, this might be an opportunity for the universal ID cause to make a beneficial pivot.
Read More