Where Viewability DivergesWith the display standard officially approved and the MRC advisory lifted, publishers are bracing for a slew of viewability-laden RFPs to hit just in time for the fourth quarter of 2014. But just as viewability methodology differs from provider to provider, how viewability is transacted on differs from…
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Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the blazing ad ops leaders in the house had something to do with the record heat.…
Read MoreAs we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.Barbara Healy, Senior Vice President, Digital Advertising Operations at Tribune Digital/Tribune Publishing,…
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“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…
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Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point.Following the June 30 lifting of the Media Rating Council’s advisory against transacting…
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The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap…
Read MoreWith 14 years in the digital media trenches, Kerel Cooper, Senior Director of Digital Ad Platform Strategies at Advance Digital, is a great resource for the whole AdMonsters community on a wealth of topics – most notably, audience extension. Not only has he witnessed ops’ transformation from cost center to…
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I have just emerged from my sensory deprivation chamber following AdMonsters’ June 10 OPS conference – the stimulation of more than 500 industry players roaming four floors devoted to native advertising, multiscreen and technology was too much to digest. Just before I went into shock, Content Czar Rob Beeler guided…
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Join us for cocktails and ad operations talk at Microsoft.
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It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO) have taken on – and they have to do it well enough to be profitable and grow as a company. While…
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