Harnessing the Next-Gen Tech Stack
Santo Criscuolo is the Senior Vice President of United Online’s Media Group. He is responsible for managing Sales and Operations for UOL’s Display and Mobile Advertising, Search, Ad Technology and Data partnerships.
What’s a Meetup?
A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!)
Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies.
Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!
The game has changed: publishers are mastering the tools of private marketplaces and open RTB to push out holistic programmatic programs. At the same time, native advertising programs are driving interest and revenue from advertisers, but present new challenges in terms of bridging technologies and workflow. How do publishers strap these programs together to maximize their revenue potential?
WhitePages’ Eric Meixner and Jeff Mayer join will share their experiences in this fast-changing environment and discuss what’s required for next-generation stack optimization and management.