AdMonsters June 9, 2023 IAB Tech Lab’s Video Ad Guidelines: The Journey to Industry-Wide Implementation The IAB Tech Lab's 2022 video ad guidelines created a challenging video ad landscape for publishers, especially smaller ones. About 90% of what was considered instream inventory was labeled outstream. In addition, it restricted…
Read MoreAdMonsters June 2, 2023 Navigating the [Not so] Great Layoff When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of…
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As the ecosystem prepares for cookie deprecation, the analytical eye can spot this trend through the string of post-cookie solutions — data clean rooms, alternative IDs, and Seller Defined Audiences. Is this the way to go?
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The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Stumbling blocks are all around, even when they do not expect them. Not that ad ops managers should “beat the card” in…
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In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.
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The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.
Read MoreAdMonsters May 4, 2023 Decision Makers Say Visual Communication Helps Drive Business So what do business leaders think about visual communication’s role in driving business efficiency, audience engagement and recruitment efforts. We looked at Canva's Visual Economy Report, which revealed some thought-provoking insights about industry leaders' perspectives of visual…
Read MoreAdMonsters April 27, 2023 How CouponFollow Effectively Monetizes Traffic As a Nontraditional Publisher With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy. Read more. Consumer…
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What if an ad tech company could figure out a way to enhance their offerings with generative AI to provide publishers with incremental revenue? Well, that’s exactly what Dan Rua, CEO, Admiral, the Visitor Relationship Management (VRM) Company, told me his company is offering publishers through their platform. Learn how…
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In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there's a new kid on the block that has the streets watching. Generative AI took…
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