In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…
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At a recent ProgIO panel, industry experts shed light on Google's Privacy Sandbox and the Topics API, aiming to demystify the ongoing changes in digital advertising.
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Artificial intelligence has revolutionized how we interact with social media, however, it raises critical ethical concerns. Here are a few tangible ways we can create solutions to ethical dilemmas.
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At AdExchanger’s Programmatic IO on September 26, our own Lynne Johnson facilitated a panel discussion titled “The New Publisher Playbook” with two industry leaders – Mark Howard, Chief Operating Officer, TIME, and Zack Sullivan, Chief Revenue Officer, Future. They offered insight about a world without cookies, scaling your business and…
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During a recent panel discussion, Getting Into Gaming: Building Ads For Immersive, Interactive Experiences, at ProgIO, industry experts from Roblox, Activision Blizzard, and Super Awesome offered valuable guidance to publishers and advertisers seeking success in gaming advertising.
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In the third installment of AdTechGod Pod, the host spoke with AdMonsters Content Director, Lynne d Johnson, about the Privacy Sandbox, The Trade Desk and floor bids, ad ops' struggles with SSPs, revenue ops career growth and advice, plus a whole lot more.
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U.S. regulators and 17 states filed an antitrust lawsuit against Amazon. The federal government and a bipartisan group of state attorneys argue that Amazon is a monopolist that stifles its competitors, offering unfair prices to sellers and consumers. More specifically, Amazon allegedly punishes sellers for offering lower prices and pressures…
Read MoreAdMonsters September 28, 2023 The Targeting and Metrics Evolution: Are Publishers Ready for Attention's Dominance? 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher engagement rates with Innovative Ad Formats & Placements to…
Read MoreAdMonsters September 20, 2023 Celebrating Hispanic Heritage Month With IAB’s Jeffrey Bustos: The DEI Champion, The Retail Media Expert, and The Thought Leader With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change —…
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2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher attention rates with Innovative Ad Formats & Ad Placements to harnessing the power of their first-party data to leaning into Indirect Monetization partners and ensuring…
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