September 20, 2023   Celebrating Hispanic Heritage Month With IAB’s Jeffrey Bustos: The DEI Champion, The Retail Media Expert, and The Thought Leader With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion.  Read more. Customer Centricity: The Key To Retail Media’s Successful Future While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy as a trend and strategic imperative. Read more. The Agenda is Live for PubForum New Orleans From November 5-8, immerse yourself in a world of actionable tactics shared by seasoned leaders in digital media. The agenda is packed with captivating keynote sessions, breakout discussions, and full group sessions. Attendees will delve into critical topics such as leveraging first-party data, navigating privacy compliance, exploring the potential of audio, and addressing sustainability concerns in the advertising industry. Register now! Top Stories The Big Debate: Is In-Housing Dead? Is in-housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing. Read more. How Can Publishers Unlock AI Opportunities to Preserve Revenue and Drive Growth? As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources. Read more. Navigating the Power of Data-Driven Attribution: A Call for Transparency, Expertise, and Understanding The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community.  Read more. Upcoming Events Nov. 5-8, 2023 | Publisher Forum: New Orleans Mar. 3-6, 2024 | Publisher Forum: Austin View All Premium Jobs Assistant Professor of Advertising University of Colorado Boulder; Boulder, CO Head of Advertising Sales Operations, Pricing & Planning Sinclair Broadcast Group; New York, NY Senior Advertising / Brand Strategist (Hybrid) CareFirst, Inc.; Baltimore, MD Advertising Account Executive, Market Retail Comcast; Wayne, PA View All Job Listings Advertising Sales Consultant Sinclair Broadcast Group - Arlington, VA Professor of Professional Practice, Public Relations and Advertising USC Annenberg School of Journalism - Los Angeles, CA Senior Advertising / Brand Strategist (Hybrid) CareFirst, Inc. - Baltimore, MD Advertising Account Specialist, Sales Development Comcast - West Palm Beach, Head of Advertising Sales Operations, Pricing & Planning Sinclair Broadcast Group - New York, NY Head of Advertising Sales Operations, Pricing & Planning Sinclair Broadcast Group - New York, NY Add A Job Listing | View All