Sunday – November 5, 2023

    5:30pm – 6:00pm 30 mins
  • New Monsters Survival Guide

    5:30pm – 6:00pm

    Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

  • 6:00pm – 7:00pm 1 Hr
  • Publishers Welcome! A Workgroup Networking Reception

    6:00pm – 7:00pm

    Meet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  • 7:00pm – 9:00pm 2 Hrs
  • Publisher Forum Welcome Dinner

    7:00pm – 9:00pm

    We kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees! 


Monday – November 6, 2023

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  • 9:00am – 9:15am 15 mins
  • Welcome to Publisher Forum

    9:00am – 9:15am

    A big welcome from AdMonsters Publisher Bill Amstutz and Content Director Lynne d Johnson, who will share the house rules, introduce the AdMonsters team, and provide an overview of the next few days.

  • 9:15am – 9:50am 35 mins
  • Keynote: One Publisher, One Brand: United By First-Party Data

    9:15am – 9:50am

    Long before the threat of the cookiepocalypse, Forbes began building a first-party data platform to enable business units across the brand to come out of their silos into holistic alignment. Today, that platform, ForbesOne, revolutionizes how the publisher understands and reaches 140 million+ people, using AI and machine learning to provide unique, personalized and community-oriented experiences. The platform fuels insights into every facet of the business from revenue, editorial, product, marketing, and more to drive exceptional cross-platform offerings leading to impressive results for advertisers. Join this session to learn how first-party data can be leveraged to build a stronger, cohesive brand to maximize results across the business.

    • Alyson Williams

      Alyson Williams

      Senior Vice President, Digital Operations & Strategy // Forbes
  • 9:50am – 10:10am 20 mins
  • Optimizing Content Creators, Publishers and Ad Tech Company Payment Relationships: Navigating the Complexity

    9:50am – 10:10am

    Content creators often face delays in receiving their hard-earned payments from publishers while publishers rely on ad tech companies for revenue making smooth payment processes essential. This session will explore best practices to facilitate fast and accurate payments/payouts while maintaining financial integrity and eliminating fraud.

    • Dave Aselstine

      Dave Aselstine

      Senior Product Marketing Manager // Tipalti
    • Peter Cunha

      Peter Cunha

      Managing Director of Ad Management // SOVRN
  • 10:10am – 10:40am 30 mins
  • Morning Networking Break

    10:10am – 10:40am

    Grab some coffee and snacks—Publisher Sessions are coming up fast!

  • 10:40am – 11:25am 45 mins
  • Direct Sales Remix: Automating Your Way to Higher CPMs

    10:40am – 11:25am

    Direct sales may sound straightforward, but the reality often falls short of the ideal. In hopes of minimizing instances of inventory dollars being eaten up by middle-tech companies, attend this session to learn about the power of automating your direct sales operations through programmatic direct and self-service dashboards. Discover how cutting out the middlemen leads to publishers retaining a more substantial share of the CPMs their inventory generates while allowing advertisers to allocate more of their budget to quality inventory. A win-win for all.

    • Brendan Cleary

      Brendan Cleary

      Head of Programmatic Demand // The Weather Company
    • Sylvester	Phifer

      Sylvester Phifer

      Vice President, Self Service // Disney Advertising Sales
    • Yakira Young

      Yakira Young

      Content Manager // AdMonsters
  • Digital Media Smackdown: Sell-Side vs. Buy-Side Programmatic Data Gap

    10:40am – 11:25am

    Join us for a riveting session as we dive headfirst into the Digital Media Smackdown: Sell-Side vs. Buy-Side Programmatic Data Gap. Meet our industry gladiators, each armed with their roles and battle scars from the digital advertising arena. We'll dissect the industry's tectonic shift towards supply-side dominance and spar over the concept of information asymmetry in the programmatic supply chain. Get ready for a showdown of power dynamics, negotiation tips, and how to streamline the programmatic supply chain, making it as slick as a well-oiled saber. Buckle up for a glimpse into the future of programmatic advertising, where fairness and a mutually beneficial relationship will be the ultimate victors.

    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Terry Guyton-Bradley

      Terry Guyton-Bradley

      Senior Director, Advertising Technology // Fortune
    • Justin Scarborough

      Justin Scarborough

      AdTech & Programmatic Media Buying Consultant // U of Digital
  • The Catch-22 of Extending Your Reach: Steering Clear of the 'Made For Advertising' Label as a Publisher

    10:40am – 11:25am

    In a world where publishers are often unfairly slapped with the "made-for-advertising" label, this session unravels the complicated relationship between boosting your traffic to fill impressions and maintaining CPMs. Dive into the pitfalls of purchasing traffic and learn strategies to reclaim your site's authenticity while still maximizing profitability. Don't let the algorithms keep you down — find out how to break free and thrive.

    • Justin Barton

      Justin Barton

      Senior Vice President of Digital Strategy & Partnerships // Black Enterprise
    • Jared Collett

      Jared Collett

      Sr. Director of Ad Operations & Analytics // Major League Fishing
  • 11:30am – 12:00pm 30 mins
  • Monetizing News: A Hidden Opportunity and How to Seize it

    11:30am – 12:00pm

    Consumption of news content is steadily on the rise and as we enter the 2024 election season, that will only increase. Publishers have a massive opportunity to take advantage of the traffic boost by monetizing video around all of their news content. This session will explore if brands should really be avoiding news, and what steps publishers can take to make their video inventory more brand-safe and appealing to media buyers who traditionally steer clear of all things news-related, while simultaneously increasing fill rates and revenue. We’ll also discuss the disparity in how advertisers view news inventory, as well as how the election cycle could potentially impact all of the above.

    • Johanna Bergqvist

      Johanna Bergqvist

      General Manager, The Americas // EX.CO
    • Jeremy Gan

      Jeremy Gan

      SVP, Revenue Operations & Data Strategy //
    • Tom Pachys

      Tom Pachys

      Co-Founder and CEO // EX.CO
    • David Rowley

      David Rowley

      VP, Revenue Technology // News Corp
  • 12:00pm – 12:20pm 20 mins
  • Question the Tech

    12:00pm – 12:20pm

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

  • 12:20pm – 1:20pm 1 Hr
  • Lunch

    12:20pm – 1:20pm

    After a crazy morning of content, we bet you could use a bite!

  • 1:20pm – 1:45pm 25 mins
  • Safeguarding Children’s Data: Understanding COPPA and The Future of Data Compliance for Minors

    1:20pm – 1:45pm

    Children are sacred, and they must remain that way, even online. In recognition of this idea, Congress enacted the Children's Online Privacy Protection Act (COPPA) in 1998 to protect what data can be collected from minors. The Federal Trade Commission ushered it into effect on April 21, 2000. However, it wasn't until July 1, 2013, that the Commission's revised regulations went into play. Ten years later, the sanctity of youth's data is still insufficiently honored. You've heard about YouTube and Facebook facing scrutiny for alleged violations of children’s privacy rights. How can we achieve a balance between children’s rights to information and their rights to privacy and protection? Let's learn best practices for shielding youth's data.

    • Gabe Thomas

      Gabe Thomas

      VP, Product Strategy // Safe Exchange TV
    • Katie Goldstein

      Katie Goldstein

      Business Affairs Lead // SuperAwesome
    • Yakira Young

      Yakira Young

      Content Manager // AdMonsters
  • 1:45pm – 2:05pm 20 mins
  • Question the Tech

    1:45pm – 2:05pm

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

  • 2:05pm – 2:25pm 20 mins
  • The Whole is Greater Than the Sum of Its Parts: Getting Started with Seller-Defined Audiences

    2:05pm – 2:25pm

    Launched in 2022, IAB Tech Lab developed Seller Defined Audiences (SDA) to allow publishers, DMPs, and data providers to scale anonymized first-party data sets responsibly and normalize audience data points across publisher domains without data leakage or the need for user identifiers. SDA enhances addressability, data accountability, and transparency while meeting users' privacy expectations and increasing publishers' first-party data monetization. For publishers not already segmenting their first-party audiences to pass SDAs to DSPs via OpenRTB to earn the best bids, IAB Tech Lab's CEO, Anthony Katsur, is here to share the challenges of scaling SDA adoption, how the industry is implementing SDA, future potential versions of SDA, and how you can get started ASAP. SDA aims to: 
    • Democratize the concept of audience cohorts for the open ecosystem. 
    • Provide a conceptual foundation and technical scaffolding for maintaining addressability using a privacy-by-design structure. 
    • Support ongoing innovation, growth, and open-market competition on top of a shared, flexible framework. 

    • Anthony Katsur

      Anthony Katsur

      CEO // IAB Tech Lab
  • 2:25pm – 2:45pm 20 mins
  • More than an SSP: What True Partnership Delivers in an Age of Complexity

    2:25pm – 2:45pm

    Today more than ever, buyers and sellers have an incentive to collaborate together to build the solutions of tomorrow. With both sides "flying blind" due to the lack of transparency in the broader ecosystem, how can an SSP provide certainty and insights so you can be more efficient, successful, and prepared for the future? This conversation will unpack what sellers and buyers need from each other, the opportunities and upsides of a greater shared understanding, and how an SSP can facilitate a new way of working together.

    • Nick	Coté

      Nick Coté

      Senior Director, Supply // MadHive
    • Peter Cunha

      Peter Cunha

      Managing Director of Ad Management // SOVRN
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
    • Samuel Youn

      Samuel Youn

      VP, Programmatic // Chegg
  • 2:45pm – 3:15pm 30 mins
  • Afternoon Networking Break

    2:45pm – 3:15pm

    Get your caffeine boost because there's still more great stuff ahead!

  • 3:15pm – 4:00pm 45 mins
  • Testing PAAPI, Topics, PPIDs and the Complex Terrain of Privacy-Compliant Data

    3:15pm – 4:00pm

    In an era of heightened data privacy concerns and regulatory scrutiny, the ad tech industry faces the formidable challenge of balancing effective targeting and user privacy. This session delves into testing the Privacy Sandbox and PPIDs and explores innovative strategies and methodologies for testing their efficacy. Join us to discover the latest insights on how industry leaders leverage these tools to deliver personalized advertising while respecting user privacy and ensuring compliance with evolving data protection regulations.

    • Patrick McCann

      Patrick McCann

      SVP Research // Cafe Media
  • Eco-Friendly Ad Impressions: The Path to Reduced CO2 Emissions

    3:15pm – 4:00pm

    In this session, Carlos Bracho, Head of Ad Tech at Axel Springer, will be joined by Brian O’Kelly, CEO and Co-Founder, Scope3, tol share Axel Springer's remarkable achievements in reducing CO2 emissions in digital advertising placements.. Explore innovative strategies and best practices for minimizing the carbon footprint of ad impressions while maintaining the effectiveness and reach of your advertising partners’ campaigns. Discover how sustainable advertising can contribute to a greener future, and gain valuable insights to drive eco-conscious advertising efforts forward. 

    • Carlos Bracho

      Carlos Bracho

      Head of Ad Technology, Advertising // Axel Springer
    • Brian O’Kelley

      Brian O’Kelley

      CEO and Co-Founder // Scope3
  • No More 3P Cookie-Cutter Strategies: Future-Proof Your Biz with a Focus on Users

    3:15pm – 4:00pm

    It’s time to back away from your third-party cookie reliance to take a deep dive into a business strategy makeover. Join PCH experts as they delve into the art of future-proofing your business game plan by prioritizing users and their privacy first. Learn how to supercharge your first-party data collection with engaging surveys that yield valuable audience insights and deliver outstanding results for advertisers at scale. It all starts with a captivating value exchange — a chance to win — driving a successful authentication strategy. Now is the time to build a digital media brand that’s ready for tomorrow, today.

    • Kevin Antoine

      Kevin Antoine

      Head of Programmatic // Publisher's Clearing House
    • Fahlon Brown

      Fahlon Brown

      Sr. Director, Ad Operations // Publisher's Clearing House
  • Election Season Madness: Political Ad Spend in CTV

    3:15pm – 4:00pm

    Dive into the whirlwind of "Election Season Madness: Political Ad Spend in CTV" during this lively session. Our featured speakers, Bobby Noble, VP, Ad operations, Disney, and Derek Sentner, Revenue Leader, A Parent Media Co., will unravel the magic of political advertising and its unique dynamics within CTV. Learn the secrets behind managing political ad campaigns and discover how programmatic advertising pulls the strings in budget allocation, targeting, and reach. From creative review guidelines to navigating the regulatory maze, this session promises an adventure through the fascinating world of political ad monetization.

    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Bobby Noble

      Bobby Noble

      VP, Ad Operations // Disney Advertising Sales
    • Derek Sentner

      Derek Sentner

      Revenue Leader // A Parent Media Co.
  • 4:10pm – 4:40pm 30 mins
  • Secrets for Building the Successful Programmatic Org

    4:10pm – 4:40pm

    Successful programmatic strategies and organizations are about more than just the setup and intricacies of your tech stack. You also need the right organizational structure in place and people powering the fulfillment of all your programmatic dreams. Daniel Papalia, SVP, Revenue, Tech Vertical, Dotdash Meredith will share his secrets for success, as well as best practices for collaborating with your direct-sold business on Programmatic Direct Deals.

    • Daniel Papalia

      Daniel Papalia

      Vice President of Programmatic Revenue & Strategy // Dotdash Meredith
  • 4:40pm – 4:55pm 15 mins
  • Keynote: AdTechGod's Commandments for the Future of CTV

    4:40pm – 4:55pm

    Fragmentation, brand safety, fraud, and measurement—these are just a few of the challenges when it comes to the future of CTV. But what if we view fragmentation as a sign of a thriving marketplace? Join us for a spirited chat between AdMonsters Content Director, Lynne d Johnson, and the AdTechGod, the Lord of RTB, zooming in from his Cloud. We'll delve into the dynamic world of CTV, discussing its future and strategies for success. Explore the ongoing industry consolidation, the clash of traditional vs. streaming ads, changing consumer habits, the influence of personalized content, and much more. Don't miss this unique opportunity for enlightenment!

    • AdTechGod


      The Lord of RTB, God of Programmatic Prophecy, Savior of AdTech Sinners //
  • 4:55pm – 5:00pm 5 mins
  • Monday Wrap Up

    4:55pm – 5:00pm

    All right, kids—what did we learn today?

  • 5:30pm – 7:30pm 2 Hrs
  • Tech Crawl Happy Hour

    5:30pm – 7:30pm

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.

  • 7:30pm – 10:00pm 2 Hrs, 30 mins
  • The Big Dinner

    7:30pm – 10:00pm

    A beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises! 

Tuesday – November 7, 2023

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  • 9:00am – 9:05am 5 mins
  • Welcome Back

    9:00am – 9:05am

    Welcome back to Day 2 of AdMonsters Publisher Forum with a big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.

  • 9:05am – 9:45am 40 mins
  • Keynote: I Want To Spend More With You, Really. A Buy Side's Perspective on Securing Incremental Spend

    9:05am – 9:45am

    Join us for a candid conversation as Jay Friedman, CEO, Goodway Group, shares insights into buy side investment and measurement priorities for 2024. In this dynamic keynote, he will also dive into the impending cookieless landscape and the importance of identity graphs in mitigating privacy concerns as well as the powerful impact of custom targetable audiences. Also learn about Data Driven Attribution’s impact on marketers and publishers and how we can close the divide between buyers and sellers. Don't miss this opportunity to gain valuable knowledge for staying ahead of the curve in the ever-evolving ad tech ecosystem.

    • Jay Friedman

      Jay Friedman

      CEO // Goodway Group
  • 9:45am – 10:05am 20 mins
  • Question the Tech

    9:45am – 10:05am

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

    Digital Element
  • 10:05am – 10:15am 10 mins
  • Digital Media Drilldown

    10:05am – 10:15am

    The AdMonsters content squad digs into the most pressing topics at the forefront of digital revenue professionals' minds.

    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Yakira Young

      Yakira Young

      Content Manager // AdMonsters
  • 10:15am – 11:00am 45 mins
  • Morning Networking Break

    10:15am – 11:00am

    Grab a cup of coffee and mingle with your new Publisher Forum friends!

  • 11:00am – 11:20am 20 mins
  • How Do Mainstream Publishers Balance the Scales for Diverse-Owned Media Publications?

    11:00am – 11:20am

    Are diverse-owned publishers given the short end of the stick in their efforts to create a successful ad business? The short answer is, yes. Mainstream publishers must play a role in balancing the scales. In our Fireside Chat with Chris Kenna, CEO of Brand Advance, we will discuss the secret sauce for effectively monetizing inventory for diverse publishers — from harnessing the power of targeted ads to crafting compelling brand narratives that resonate with diverse audiences. Get ready to sink your teeth into actionable strategies that empower minority-owned and operated publishers, amplifying their content's value and optimizing revenue streams while mitigating brand safety risks and the potential for being labeled as MFA sites.

    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Christopher Kenna

      Christopher Kenna

      Chairman & Founder // Brand Advance
  • 11:20am – 11:45am 25 mins
  • Publisher Career Development Town Hall

    11:20am – 11:45am

    We all know that the skills needed to be a rev ops pro are wide-ranging. It is the ideal career to get your start in digital media and digital advertising. Plus, with the job requiring a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. Join this interactive discussion to talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow. Bring your questions and be prepared to share your career highlights and struggles with the rest of the PubForum attendees. We’ll only call on you if you feel comfortable sharing!

    • Josh Boyett

      Josh Boyett

      Coordinator Advertising Systems & Operations // PGA Tour
    • Raef Godwin

      Raef Godwin

      VP of Revenue Operations // PGA Tour
    • Luke Graf

      Luke Graf

      Coordinator Advertising Product Activation // PGA Tour
    • Jack Harrington

      Jack Harrington

      Specialist Advertising Strategy & Planning // PGA Tour
    • Sarah Lurie

      Sarah Lurie

      Manager Advertising Strategy & Planning // PGA Tour
  • 11:45am – 12:30pm 45 mins
  • The Future of Addressability: The Portfolio View

    11:45am – 12:30pm

    Unfortunately, there won't be just one thing a publisher can do to survive the privacy-centric future of the advertising ecosystem. We've already seen a few publishers go all-in on contextual or enhance their ability to create PMPs and other direct-sold strategies. We’re also seeing various other solutions publishers are testing and finding scale with, like Seller Defined Audiences (SDA), deterministic solutions, and clean rooms using Privacy Enhancing Technologies. Finally, there are ID solutions that don't quite scale like third-party cookies or device IDs, but may represent a higher fidelity identifier. Yet, not one of these solutions alone will solve all things for all publishers. That's why a portfolio strategy is best. Learn how a group of publishers is testing various cookieless solutions to drive scale and increase revenue while preserving consumer privacy.

    • Shobha Doshi

      Shobha Doshi

      SVP Programmatic Strategy & Operations // Raptive (formerly CafeMedia)
    • Anthony Katsur

      Anthony Katsur

      CEO // IAB Tech Lab
    • Ryan McConville

      Ryan McConville

      EVP, Ad Platforms & Operations // NBC Universal
    • Mike Nuzzo

      Mike Nuzzo

      SVP, Hearst Data Solutions // Hearst Magazines
  • 12:30pm – 12:35pm 5 mins
  • Day Two Wrap Up

    12:30pm – 12:35pm

    So what did we learn today kids and what happens next?

  • 12:35pm – 1:00pm 25 mins
  • Pick Up Your Boxed Lunch and Get Ready For Your Activity

    12:35pm – 1:00pm
  • 1:00pm – 5:00pm 4 Hrs
  • Offsite Activities

    1:00pm – 5:00pm

    Your brain needs a little break after all this thinking! Enjoy New Orleans' food, drink, history and beauty while making new connections. Pick an activity that feeds your body, soul or tummy; there are always 5 activities to choose from so there's something for everyone! See activity descriptions here

    • Creole Odyssey Bike Tour
    • Airboat Swamp Tour
    • Feed Your Soul Mardi Gras Cooking School
    • Garden District & Cemetery Tour
    • NOLA Foodie French Quater Walking Tour 
    • Spirits & Spirits Tour
  • 7:00pm – 10:00pm 3 Hrs
  • Pubs' Night Out

    7:00pm – 10:00pm

    Enjoy a delicious dinner and entertainment at a beautiful spot with your publisher pals.

Wednesday – November 8, 2023

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Start your last day with a healthy bite to eat!

  • 9:00am – 9:10am 10 mins
  • Welcome to the Wonderful World of Workshops and One Big Problem

    9:00am – 9:10am

    This is publishers' favorite part of the conference, where the real peer-to-peer learnings coalesce and best practices take shape. 

  • 9:15am – 10:00am 45 mins
  • One Big Problem: The Future of Identity and Addressability

    9:15am – 10:00am

    Join a publisher roundtable to share learnings and insights ,as well as ask questions about maximizing your first-party data strategy, testing ID solutions, the Privacy Sandbox, and more.

    • Catherine Beattie

      Catherine Beattie

      Director of Programmatic // WeatherBug
    • Miriam Kalaev

      Miriam Kalaev

      Sr. Director, Data Monetization, Strategy & Measurement // Everyday Health Group Pregnancy & Parenting
  • 10:05am – 10:50am 45 mins
  • Workshop: Strategies for Q4 and Beyond

    10:05am – 10:50am

    It’s crunch time, time to meet those revenue goals. How are you using analytics to find pennies in the couch? Have you shifted your monetization priorities? Are you looking at alternative revenue streams?

    • Mike Richter

      Mike Richter

      Strategic Advisor // Finnovar Media
  • Workshop: Mastering Leadership

    10:05am – 10:50am

    In a world of hybrid and remote work with multigenerational workplaces, effective leadership demands a multifaceted approach. Together, let’s explore strategies for tapping into emotional intelligence and mindfulness to become more resilient leaders.

    • Sharon Goldsmith

      Sharon Goldsmith

      Manager, Digital Advertising Operations // Tribune Publishing
    • Kelsey Smith

      Kelsey Smith

      Manager, Advertising Operations // Tribune Publishing
  • Workshop: AI & Ad Ops

    10:05am – 10:50am

    Discover how ChatGPT can supercharge your ad ops game — from automating tasks like crafting emails, suggesting ad products, and solving delivery issues. Join us for this deep dive into using AI to boost efficiency and drive better outcomes.

    • Jared Collett

      Jared Collett

      Sr. Director of Ad Operations & Analytics // Major League Fishing
  • Workshop: Header Bidding—Client Side, Server Side or Hybrid

    10:05am – 10:50am

    It's been said that both client side and server side are estimated to generate an almost identical percentage of programmatic revenue. Both have their pros and cons. Is a hybrid approach the best answer for your business?

    • Michael Persaud

      Michael Persaud

      Head of Programmatic // a360 Media, LLC
  • 10:50am – 11:10am 20 mins
  • Networking Break

    10:50am – 11:10am

    Grab your snacks and bring them with you to our final session - a casual conversation with your peers.

  • 11:10am – 12:00pm 50 mins
  • Report In & Wrap Up

    11:10am – 12:00pm

    Let's close out the event with a bang. This is the highest-rated part of the event by your publisher peers. We reconvene as a group of publishers to talk about all of the important issues we've learned about during the event. This is the session that will inspire you to make a change when you return to work.

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