September 28, 2023   The Targeting and Metrics Evolution: Are Publishers Ready for Attention's Dominance? 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher engagement rates with Innovative Ad Formats & Placements to harnessing the power of first-party data to leaning into Indirect Monetization. Dive into the results of our publisher survey and gain new insights to future-proof your business Download the Attention Playbook now! Accessing Google Ad Exchange Has Never Been Easier Integrated within Google Ad Manager, publishers have two distinct ways to access AdX that cater to their various needs and requirements through the Google Certified Publishing Partner (GCPP) program: Platform Partners and Monetization Partners. Here’s a look at both paths. Read more. Save Big, Fly Smart: Early Bird Rates Expire Oct 6 - Nab Affordable NOLA Flights Now! Agenda chockfull of peer-led education relevant to your business? Check. Networking opportunities to build lifelong connections and collaborations? Check. Fun-filled activities that take you out of the conference room into the heart of the city? Check. Frictionless tech crawl where you can chat 1:1 with vendors who can solve your problems? Check. What more could you ask for? Early bird rate ends Oct 6 and flights are super affordable. Grab great rates now! Top Stories Boost your Business: Embrace Ad Ops Automation for Enhanced Efficiency In the ever-changing world of ad operations, it is crucial to stay ahead of the shifting landscape. One development that is here to stay is ad automation and it can be traced back as far as the 1980s – but today’s automation is leaps and bounds above what existed 40 years ago. One automation solution that launched last week is Upward, a customizable, white glove solution from Theorem Inc. that works to increase efficiency and reduce user pain points, giving users a competitive edge.  Read more. Consumers Will Watch Your Video Ads; With Caveats Consumers encounter a digital ecosystem oversaturated with content and choices. This places advertisers and publishers on a perpetual quest to create an ideal and strategic viewer experience. And with the surge of online video consumption, the environment has become especially dynamic. Are consumers still paying attention to video ads? Do they consider video ads an unnecessary interruption, or are they willing to trade their time and data for affordable access to the content they desire?  Read more. Celebrating Hispanic Heritage: Hearst’s Lacey Gutierrez — Advocating Privacy in the Media Landscape Lacey Gutierrez's father influenced her connection to her culture and her career trajectory, but it was her own hard work and tenacity that catapulted her to become a Counsel at Hearst. Read more. Upcoming Events Nov. 5-8, 2023 | Publisher Forum: New Orleans Mar. 3-6, 2024 | Publisher Forum: Austin View All Premium Jobs Advertising Strategist, Sales Development Comcast; Alpharetta, GA Associate Director, Advertising & Promotion Regulatory Affairs (Hybrid) Merck; North Wales, PA Advertising Account Executive, Market Retail Comcast; Walnut Creek, CA Associate Professor of the Practice, Advertising (Management) Boston University College of Communication; Boston, MA View All Job Listings Associate Professor, Director of Capstone Agency, Advertising + Public Relations University of Alabama - , AL Associate Professor, Director of Capstone Agency, Advertising + Public Relations University of Alabama - , AL Associate Professor, Director of Capstone Agency, Advertising + Public Relations University of Alabama - , AL Associate Director, Advertising & Promotion Regulatory Affairs (Hybrid) Merck - North Wales, PA Associate Professor of the Practice, Advertising (Management) Boston University College of Communication - Boston, MA Advertising Solutions Engineer - FreeWheel - NYC Comcast - Virtual, Add A Job Listing | View All