The long-standing ritual of TV network television upfront presentations are now running for the 2019-2010 season, with the major networks wrapping up these showcases from Monday, May 14 through Thursday, May 17, 2019. New programming is presented to affiliates and buyers, and a window is opened for buyers to secure…
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Parsec Media CEO and Founder Marc Guldimann hinted that Parsec was actually building a new tool that crunched attention data in real time for brand and performance campaign optimization—a sort of white-label version of the company's internal optimization engine. The eagle has landed: Adelaide offers advertisers a dashboard with insights…
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I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…
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The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…
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As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potential—or perhaps the fast-approaching future—of…
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CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is…
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5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isn’t 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference,…
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While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you that hiring for soft skills is equally, if not more important, than technical skill requirements. The right people…
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The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air, a lot of learning, and a few solutions showing early promise around this…
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The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…
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