Search results for apachesolr_search/behavorial targeting

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Rethinking the Ad Server

“Is header bidding a hack?” This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged workaround versus some mythical notion of organic development. But such development rarely occurs in the digital advertising…

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Live from Austin: The PubForum 39 Live Blog

The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more group participation) than in the past--so there's a bit of a charge in the air…

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ISP Data Use Is More Worrisome Than Pokemon Tracking

Since the tech world can’t get enough of the Pokemon Go phenomenon – it seems a nice distraction from a lot of the other dire news this summer – it was about time for some backlash: safety concerns (maybe catching Squirtle in the middle of the highway during rush hour…

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The OPS Are All Right: Highlights From the 2016 Event

“This is not a silver-bullet conference,” said AdMonsters Publisher Rob Beeler in his opening remarks at OPS NY this past June 7. “Does anyone make or use silver bullets anyway?”This was tamed down from my suggestion that any one of the 800 attendees using the term “silver bullet” be flogged…

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