AdMonsters May 11, 2023 Emodo SSP Survey Says Marketers Crave Innovation Supply Side Platforms are an integral part of the Real-Time Bidding process. They enable publishers to sell inventory at scale to fill available inventory and ensure they maximize the revenue from impressions.The status quo for SSP protocol is…
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The status quo for SSP protocol is no longer working. According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.
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During his keynote, “How AI is Reshaping Media Buying and Selling,” at the AdMonsters Ops Conference, Mark Sturino, VP, Data and Analytics, Good Apple will share how media agencies and publishers can best incorporate AI to solve challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting.
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The Trade Desk must build ad products that can buy ads on e-commerce websites and successfully pitch advertisers to use The Trade Desk to get a large chunk of the e-commerce spend.
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Datavant's irreversible, encrypted "tokens" will help TransUnion match de-identified patient demographic data with healthcare clients' first-party and licensed third-party data.
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Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.…
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According to the 2022 Hispanic Market Guide, diversity within Hispanic communities impacts America’s growing multicultural mainstream. Understanding Cinco De Mayo is a good starting point for unlocking long-term growth between brands and Hispanic media publishers.
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"BuzzFeed News was a social media ecosystem company, and the ecosystem went away," said a former BuzzFeed exec. "HuffPost was a pre-social media company that BuzzFeed eclipsed in the social media age. And then as social media goes away, the tide comes out, but HuffPost is still kind of there…
Read MoreAdMonsters February 23, 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. For this reason, AdMonsters sits down with thought leaders within the…
Read MoreAdMonsters April 27, 2023 How CouponFollow Effectively Monetizes Traffic As a Nontraditional Publisher With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy. Read more. Consumer…
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