Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…
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Life comes at you fast—in no area is that truer than media sales. The last few decades have a been a roller coaster of disruption, and it doesn't look like the industry will get a chance to catch its breath anytime soon. As a guide to keep pace with this…
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Amanda Martin, VP of Enterprise Partnerships at Goodway Group, always knew she wanted some kind of future in advertising but it was the technology innovation that kept her there. During her keynote address, “Pubs and Agencies: Strange Bedfellows, Strategic Partners” at Publisher Forum in Scottsdale on Monday, November 4, 2019,…
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On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…
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We know not what the California Consumer Privacy Act (CCPA) will finally look like when it goes into effect January 1, 2020, but we do know that Silicon Valley heavyweights applied great pressure to revise it, there’s an industry solution for do-not-sell requests, and unfortunately, most US businesses are overwhelmingly…
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1 pm EDT The role of data in advertising has changed... has your data management platform kept up? In 2016, Scott Messer (Senior Vice President, Media at Leaf Group) wrote an article about how tricky it was to switch Data Management Platforms. Stating that, “migrations can be painful, debilitating and…
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Digital advertisers may be thinking that the best thing to do is to avoid the terms “Trump” and "Brexit" at all costs, but doing so could mean your ads miss out on an awful lot of potentially lucrative revenue. So how do you avoid anything to do with Trump when…
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It's true. Those of us working in digital publishing live in turbulent times. However, I came away from Admonsters PubForum Vancouver, August 18-21, feeling encouraged by enough bright spots in our industry to see the road ahead. I was particularly struck by the excitement around new mobile and video opportunities.…
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5:30 pm — 8:30 pm GroundTruth HQ One World Trade Center (South Entrance), 60th floor 285 Fulton St, NYC Enjoy a night of beverages, hors d’oeuvres, and networking with your local publisher peers, as well as an insightful discussion about how publishers can maximize business via creative solutions. No fee—just…
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In the war of streaming video, the gap between winners and losers depends on how well a publisher delivers on SVOD's promise—a data-driven business in which content is more personalized and the ad targeting capabilities are better than digital, or even TV. Viewer behavior can tell you what people want…
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