Chris Levings, Operations Director for Adconion Direct, can see the future – or at least the future of ad networks. Before his presentation at AdMonsters SE Asia, we questioned him on what value networks add.Define an ad network that adds ‘value’?An ad network that adds value brings something unique to…
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Before he speaks on diversifying media mix to boost video revenue at AdMonsters SE Asia on Aug. 2, we caught up with Steven Jones, Chief Strategy and Operations Officer for AdoTube, to get his thoughts on the biggest digital video challenges in Southeast Asia.What is the one thing you think…
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"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." – George Bernard Shaw Stand back and look at the advancements in online display ads and it’s…
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Interviewing Ernesto Schmitt of Zeebox for the previous Screen Grab, I was struck by what he said about media buying becoming more complicated, because of the need to identify the multiple user journeys on the second screen. What made me pause was not the idea of multiple user journeys themselves,…
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AdMonsters started in 1999 with our first Publisher Forum - back then these were known simply as AdMonsters - and even though we now put on events covering a number of different topics in the ad operations space this remains our flagship conference for online publishers.The focus of this year's…
Read MoreWelcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day (well weekday - we're not robots) so you don’t have to, we’re nice like that. We’ll be updating this page throughout the day but have a peruse of all the news you…
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Olympic fever seems to have hit every person in the world except for me. As an avid skier, I love the Winter Games, but I just can't get into all this running and shot-putting and pole-vaulting that the summer games offer. Where's the luge, dude? Why would I want to…
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Building the Future of TV and VideoTelevision is being re-built from the bottom up. As users and viewers demand freedom, TV enabled by web technologies is leapfrogging "linear" and "video" to become a fully digital, truly connected media platform of the future – and it's happening now.OPS TV brings together…
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Ernesto Schmitt is co-founder and CEO of social TV app company Zeebox. It launched in October last year and in January reported it had 250,000 users. In the same month it sold a 10% stake to BSkyB.The first thing I asked Schmitt was what he thinks are the key opportunities…
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Turn has recently updated its cloud marketing platform to encompass more mobile friendly features. What can you tell us about these updates? Turn has just expanded the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features and it’s a really exciting development for the…
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