Justin Wohl, CRO at Salon.com, TVTropes.org, and Snopes.com and an advisor to Supply Side Platform, Sovrn, acknowledges that monetizing programmatic ads is a critical part of editorial and has made it his due diligence to hone in on that aspect. He came to Publisher Forum Nashville to share what he’s learned…
Read MoreAdMonsters November 11, 2022 Change Management: A Personal & Organizational Approach for Ad Tech With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people…
Read MoreAdMonsters November 3, 2022 Publisher Forum Nashville Keynote Cara Pratt: The Retail Media Pioneer Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. If the fates decided to turn the wheels of destiny a different way, she might…
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The boundaries of acceptability have been pushed back and back for years. Elon Musk just happens to have gone a few steps too far and is showing the entire industry that, in the end, nihilism is a losing strategy in the media world.
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As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…
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Aniview and diDNA cover a large part of the publisher ecosystem, and at the end of the day, working together allows both ad tech companies to stay ahead of the curve. Even more impressive is that their frenemy relationship with one another doesn't just stop there. diDNA is a top…
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Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…
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Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially…
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October 17, 2022 No More Open-market Third-Party Programmatic Ads for Bloomberg TikTok is on Amazon's Heels Apple the Ad Tech Power Player Bloomberg Media is Shutting Down Open-market Third-party Programmatic Ads to Improve UX According to Bloomberg Media CEO Scott Havens, the publisher will end its open-market third-party programmatic display…
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DeLu Jackson, Senior Vice President and Chief Marketing Officer at ADT, will give a keynote address at Publisher Forum Nashville entitled “Reach Is Dead, Long Live Relevance: How Buyers and Sellers Use Triggers to Reach and Engage Audiences.”
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