Registration is now closed. (09-2016 11:30AM)Beyond Audience: Next-Generation TargetingJoin us at LiveIntent's offices to network and discuss the new ways in which data is being leveraged to deliver smarter, more personalized advertising.
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“Is header bidding a hack?” This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged workaround versus some mythical notion of organic development. But such development rarely occurs in the digital advertising…
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Viva la header revolution! Header tags have been a blessing for virtually every player in digital advertising. As publishers note a boom in CPMs, advertisers are finally getting better ideas of available inventory and getting smarter about valuation. Header tags have given new life to display and video private exchanges…
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The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more group participation) than in the past--so there's a bit of a charge in the air…
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The combination of private marketplace deals and a native ad strategy together sounds like a clear winner for publishers. It’s the digital media equivalent of a Scrabble double word score, or dropping the chocolate in the peanut butter, or the falafel burrito on the menu at a little Mexican/Middle Eastern…
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Should we be surprised that some of the most valuable inventory in digital advertising is taken up by what many consumers consider the most annoying advertising? Smacking users with pre-roll after pre-roll (many times the same ad) when they watch shorter videos on a site is not only bad for…
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As header bidding has caught on, publishers just can’t get enough of that demand and revenue from header partners. But so far, a lot of pubs have hit a certain ceiling in header regardless. It takes time and effort to integrate header partners in-house. Integrating a wrapper solution can help…
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A few years back at a conference, I sat with clenched fists and jaw as the CRO of one of the rising clickbait sites administered a lecture on how to drive traffic through smart headlines in the “new media world.” The talk was filled with advice such as using phrases…
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There’s lots of interesting stuff within AOL’s 2016 Publisher Outlook, including the top-level highlight that the 300 pubs surveyed said that video will be the number 1 revenue driver this year. Here are some other tidbits I picked out for you, but I suggest you give the whole report a…
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While it once seemed the domain of the demand side, publishers are increasingly feeling more empowered when it comes to programmatic channels – in their wallets as well as their minds. Recent evolutions in programmatic have improved publisher relationships with demand partners and succeeded in bumping up CPMs and overall…
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