AdMonsters NYC Meetup

September 21, 2016


Registration ends September 20, 2016 at 12:00 am

Registration is now closed. (09-2016 11:30AM)

Beyond Audience: Next-Generation Targeting

 Sept. 21, 2016

5:30 pm to 8:00 pm ET

LiveIntent Offices

Finally “Big Data” is more than a meaningless buzzword. There’s so much potential insight to leverage in targeting that we need to move beyond the concept of audience to identity marketing.

Join your colleagues, peers and allies after work for a lively panel discussion, with drinks and snacks to follow. This meetup is free, in more ways than one — registration costs nothing; and because the crowd is made up mostly of people from other publishers and agencies (plus some service providers, when applicable), you should feel free to ask questions, raise discussion points, speak frankly and follow through with your curiosity. This particular meetup comes to us with an assist from our sponsor LiveIntent, who have offered the use of their offices in Lower Manhattan.

Derek Nicol
VP of Advertising Technology
CBS Interactive

Derek Nicol is the VP of Advertising Technology for CBS Interactive. Previously he was the Direct of Product Technology — Advertising and Analytics for Advance Digital, a media company part of Advance Local that operates a portfolio of award winning websites, newspapers, niche publications and apps.



Kelly Leger
VP, Publisher Solutions
Merkle Inc.

Ms. Kelly Leger is Vice President of Publisher Solutions at Merkle Inc. since Feb, 2015. She is in charge of leading publisher and client adoption of Publisher Addressable Marketplaces at Merkle. Ms. Leger served as Senior Vice President and General Manager of Digital Solutions at V12 Group, Inc and served as its Vice President of Digital Solutions. She was responsible for the strategic direction, implementation, and technical planning for V12 Group’s Digital division. She also oversaw V12 Group’s online sales team. She has over 15 years experience in data solutions, business development, strategic planning and product development for several leading multi-media groups and consumer data providers. Prior to V12 Group, Ms. Leger spent three years working in the emerging field of online Audience Targeting. Prior to this, she served as the First Senior Director of Data Partnerships and Business development for the online division at Datalogix. In this role, her primary focus was to create high-level partnerships with large social networks, lead-generation companies, and Fortune 500 publishers for audience development and extension. Ms. Leger holds a dual bachelors degree in Political Science and Public Relations from Marquette University.

Rachael Savage
VP, Ad Operations and Platform Strategy
The New York Times







What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!) 

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in. Registration Question? Please contact Carrie Brown Albanese at [email protected].

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!


Registration is now closed. (09-2016 11:30AM)

Beyond Audience: Next-Generation Targeting

Join us at LiveIntent's offices to network and discuss the new ways in which data is being leveraged to deliver smarter, more personalized advertising.


Be Present.