This is the first article in the Native Chronicles series, brought to you with the support of TripleLift. Read the second article on flexibility and A/B testing and the third on the future of mobile. The first banner ad is both a thing of legend and of infamy. The latter because it launched a revolution of…
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It’s been 14 years since Craig Leshen founded OAO. In digital media years, that would be… what, like 40? What we’re trying to say is, Craig has seen a heck of a lot in that time. In his role leading up OAO’s efforts to provide ad ops support to a…
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First Apple came for our headphone jacks. Then they came for our first-party cookies. All right, it’s not that simple, but Apple’s updated cookie policy for its Safari browser feels like the company is twisting the knife a few more degrees, making its own rules without making any real concessions…
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5:30 PM - 8:30 PM CBS Interactive 28 E 28th St, New York, NY 10016 When it comes to monetizing mobile content, progress has been slow but steady—for all the changes in the mobile space, it seems many old hindrances remain. At the same time, mobile solutions are appearing faster…
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I returned from an excellent Publisher Forum in Montreal to hear that Mic was laying off part of its editorial staff and re-focusing on creating video content—mainly to grab the sweet CPMs the come with monetizing video. I feel like I’ve heard this story many times in the last few…
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The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…
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While video advertising is still a growing revenue center for most digital publishers, much has changed over the last six years. Intriguing new formats such as outstream have allowed online publishers to additional inventory and new video distribution channels have provided content creators methods to inhabit new platforms and thus…
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(While it's fun to journey to the past... Why not sign up for the next PubForum, November 2017 in Nashville?) The AdMonsters team has successfully made it to Montreal for the 42nd Publisher Forum--which means as much as any of us has misbehaved in the past, evidently it wasn't incriminating…
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The web has always been a more visual place than the print world that preceded it, but the rise in video consumption over the last few years has really driven that point home. Mobile, desktop, whatever device you have--if there’s a screen and a wifi connection, you’ll find people watching…
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Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers and publishers do business. The messaging in advertising will become more personal, and in order…
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