Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and…
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So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
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The first advertising standards, guidelines and best practices for digital video emerged four years ago, which seems like a short time in the grand scheme of history. But technology moves at an accelerated pace, and four years is enough to make anything outdated in the ad technology space. In fact,…
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There are two ways to store the user ID on the mobile device. The first is through using the impression cookie – we go into more detail in StrikeAd's full whitepaper that this article is excerpted from (PDF). On iOS, i.e. iPhones, iPads and the iPod Touch, however, it is not possible…
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Continuing our series of chats with leaders in the mobile ad ops space (check out our Q&A with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media) in front of the upcoming OPS Mobile conferences (April 19 in NYC and May 16 in London), Ad Ops Insider sat down with Brian Hoskins, Senior…
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We are experiencing a boom in the digital display advertising market and the growth is remarkable. IAB Europe indicate that display has overtaken search as the fastest growing advertising channel in Europe, up 21.3% compared to 2010. Technological evolution and innovation - principally from new technologies like demand-side and supply…
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Mark the date – on March 22, AdMonsters returns to Sydney to host its second gathering of ad operations personnel focused on the rapidly developing Austrailian digital advertising landscape. To get an idea of the hot topics down under, let's take a peek at the agenda for AdMonsters Sydney today…
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With a strong grasp of social media, AdGent Digital brings a comprehensive advertising strategy to advertisers and publishers. We sat down with Jonathan Lewis, GM International Markets at AdGent, to delve into the ways AdGent masters technology to generate revenue. AdGent Digital provides a diverse set of offerings for both advertisers…
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Though thoroughly hyped on their arrival, it's no secret that private exchanges haven't proven themselves revenue powerhouses yet – why that is and what behaviors need to change on the buy and sell sides is something we'll discuss in depth at OPS Markets, April 18 in NYC. Until then, Andrew…
Read MoreAs the display advertising marketplace has evolved, so has the relationship between sales and operations. It's now critical that both ‘sides’ understand each other to make sure that clients’ needs are met and that the company makes money. Designed for sales people and account executives, this course will share why…
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