Even with legislation like COPPA on the books, which helps parents regulate information collected about their children aged 13 and younger when they go online, more needs to be done to protect the 18 and under demographic.
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TripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
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In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. Want a little 2024 preview? Read on.
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In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
Read MoreAdMonsters December 29, 2023 Big Tech, Walled Gardens, and Regulatory Battles in 2024 In the next few years, Google, Meta, and Amazon will continue attracting the lion’s share of ad spend, accounting for 83% of global digital advertising revenue. Regulators across the globe are trying to stop their dominance, but…
Read MoreAdMonsters December 21, 2023 Google's Privacy Sandbox: A Solution, or A Shiny Object? The UK's MOW Weighs In MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox.…
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Here at AdMonsters, we are working towards recognizing DEI by hearing from the diverse voices in our industry. We learned about the importance of cultural diversity and how people from all walks of life impact the ad tech industry through their tenacity and innovation. Here is AdMonsters Best of DEI or…
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