July 11, 2022 Google's New Ad Tech Branch Inflation & Ad Spend TMB Masters Cookie Depreciation Around The Water Cooler Is Google Chopping Up Ad Business to Dodge Antitrust Lawsuit? Hocus pocus. It's looking like Big G is attempting to make a second lawsuit coming from the DOJ magically disappear…
Read MoreAdMonsters July 8, 2022 AdMonsters Playbook: Why Publishers Need to Break Down Their First-Party Data Silos First-party data is widely seen as an avenue for creating successful campaigns, and publishers are keen to develop their first-party offerings. Sharing data internally allows publishers to create and demonstrate highly personalized value…
Read MoreAdMonsters June 30, 2022 The Ugly Truth Behind Advertising & Ad Tech's Relationship With LGBTQ Media For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?…
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Change is inevitable, especially in the ad tech space which is constantly developing new systems to improve itself. A new wave of experimental ideas is washing over the ad tech industry that many believe will ultimately have a great impact on the open web. The first era of the internet was…
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July 05, 2022 Group Black Scouts BDG Media Yahoo and Amobee Cut Off Open Bidding The Power of Personalization in Commerce Group Black Debates Acquisition of Bustle's Parent Company Group Black, a media company that focuses on sourcing multicultural ad spend, was founded only last year and has hit the…
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June 27, 2022 Is America Moving Toward a Consent Popup Nightmare? Streaming Ad Spend New Focal Point of US Upfronts 20% Drop in European Ad Fraud? Around the Water Cooler House Panel Moves Towards Opt-In Privacy Bill The "American Data Privacy and Protection Act" was recently reintroduced. The bill's current version…
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For the entire month of June, we saw many brands rainbow wash their logos and packaging, but are those companies working to implement change in communities or stop bias against the LGBTQ community?
Read MoreAdMonsters June 25, 2022 The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring…
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The recent surge in email newsletters can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how…
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Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly…
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