At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Here's what four of the groups came up with.
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Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. Here are AdMonsters 2023 ad…
Read MoreAdMonsters December 22, 2022 The Final Wrap-Up: Best of AdMonsters Wrapper 2022 Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022. Read more. AdMonsters 2022 Rewind: The…
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Each PubForum, an exclusive publisher-only Think Tank comes together to discuss the most pressing issues in ad tech. In Nashville, the common consensus was that thriving through this tough period was dependent upon how you choose to reach your audience. Per the advice that has been touted through many industry…
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As we wrap up 2022, we wanted to take a minute to reflect on the year as an AdMonsters community. It's the time of year when many of us will pause and take stock. At the heart of the professional education that AdMonsters strives to create for the community is content…
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Daily Yoga experienced a slowdown in subscriber rate and challenges evaluating performance after the IOS14 update. Since the brand monetizes through its premium subscription service, it needed to gain access to audiences likely to become subscribers. Daily Yoga found a solution by utilizing AppLovin’s AppDiscovery platform.
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Each week AdMonsters sends out the Wrapper–a series dedicated to analyzing a curation of ad tech news from around the world. Here's a look back at the top Wrappers of 2022.
Read MoreAdMonsters December 15, 2022 9 Jaw Dropping AdMonsters Articles From 2022 The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. To round out…
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Of no surprise to anyone with a pulse, marketers will continue to tighten their belts in 2023. According to Dentsu’s biannual Global Ad Spend Forecast, global advertising spend will grow at a decreasing rate in 2023. Based on the 58 Markets examined in the study, the growth rate is expected…
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Whether you're craving a rewatch or want to catch up on some much-needed viewing, AdMonsters’ webinars are available at your leisure. This year, our webinar series dealt with the future of monetization, malvertising schemes, and how publishers use data to close deals.
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