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Weekly News Roundup: Google Delivers Insights to Pubs, Rupert Murdoch’s Duopoly-Fighting Precedent, More

Google Delivers Insights Engine to Pubs Google announced it’s releasing a suite of tools to give its DoubleClick publisher clients audience and performance insights. It’s called the Insights Engine Project, and it’s angled to give publishers a view of performance similar to what the company gives advertisers when they target…

What Is Ads.txt?

Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads.txt is to crack down on domain spoofing, a widespread, wily and…

Watch Out for the Glare of Shiny Objects: Change and Consistency in Ops

It’s been 14 years since Craig Leshen founded OAO. In digital media years, that would be… what, like 40? What we’re trying to say is, Craig has seen a heck of a lot in that time. In his role leading up OAO’s efforts to provide ad ops support to a…

AdMonsters Webinar: Thriving Through GDPR—Turning Regulatory Obstacles Into Opportunities

View presentation here. Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization's location. It’s a tall order and there’s unsurprisingly a great…

Data Clarity Will Set You Free… Eventually

Between the IAB’s OpenData initiative, the LiveRamp/AppNexus-led data consortium, and a few other long-simmering initiatives (think DigiTrust), now is a great time for anyone who’s been championing data transparency. Whether these efforts are bearing fruit—that is to say, if they’re actually translating to more utility in sharing and processing data,…

Apple’s Cookie-Blocking Policy Is a Gift to the Duopoly

First Apple came for our headphone jacks. Then they came for our first-party cookies. All right, it’s not that simple, but Apple’s updated cookie policy for its Safari browser feels like the company is twisting the knife a few more degrees, making its own rules without making any real concessions…

What Is MarTech?

The line about marketing tech over the last few years is that it’s becoming more closely aligned with ad tech, for both brands and publishers. There must be some truth to that idea, then, if so many people in the industry have trouble explaining what the difference is between ad…

Whatcha Gonna Do When GDPR Comes For You? Take Our Poll

As if you needed one more thing to worry about—on May 25, 2018, the EU General Data Protection Regulation (GDPR) will come into effect. You should get the full details in our Decoder piece on the subject, but basically GDPR is legislation from the European Union offering protection to its citizens regarding…

What Is GDPR?

For ages, media and tech companies in the U.S. have considered European Union data and privacy regulations to be comparatively strict, comparatively complicated, and generally someone else’s problem. But with the E.U.’s General Data Protection Regulation (GDPR) coming into effect in May of 2018, U.S. companies themselves are prepping to…