Are you panicking yet? On May 25, 2018, the EU General Data Protection Regulation (GDPR) comes into effect regarding data-driven content and services that directly target or monitor the behavior of EU citizens… Regardless of the targeting organization’s location. It’s a tall order and there’s unsurprisingly a great deal of confusion around how the law will play out.
But instead of wallowing in dread or working yourself into hysterics, consider GDPR a prime opportunity to elevate the revenue team’s role (as well as your own) in the face of a serious regulatory challenge. In addition to strategies and tactics for heading off GDPR, public policy consultant Nick Stringer will detail why the revenue team has the knowledge and power to take the lead on this crucial development—and other looming regulatory issues. Join your media revenue peers in what promises to be a highly interactive discussion.
Note: You may be asked to download the Adobe Connect browser extension to participate.
Nick Stringer (@nickstringer) is a Public Policy Consultant specializing in technology and advertising, in particular data protection and privacy.
Between 2008-2015 Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK). His work included advocacy—both at UK and EU level—on privacy and data protection legislation (e.g. ePrivacy Directive / General Data Protection Regulation (GDPR)) as well as developing good practice in digital advertising. Between 2013-2017, Nick chaired the European Interactive Digital Advertising Alliance (EDAA), the body administering EU industry’s self-regulatory initiative to boost transparency and user control in interest-based advertising.
Nick continues to advise IAB UK and the UK Association of Online Publishers (AOP), as well as publishers, advertising technology businesses and solutions providers—such as The Media Trust—on the GDPR. In July 2017, Nick co-founded Entropy Data with ex-Unilever Marketing Director, Alex Tait, to specifically help brands with GDPR compliance and to adopt a ‘think privacy first’ approach.