AdMonsters May 20, 2021 Launch and Hone your Regwall Strategy Now...Full Stop One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation…
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
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One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor…
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3:00 PM ET With all the uncertainty about the cookieless future, as a publisher, there’s really only one way to future-proof your business: grow relationships with your visitors. There is no single “silver bullet” technology — whether it's Universal IDs, FLoCs or subscriptions — that will save publisher revenue and…
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While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in…
Read MoreAdMonsters May 13, 2021 Native in Email: Blueprinting the Future for Publishers LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick…
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LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…
Read MoreAdMonsters May 7, 2021 Building a Successful Advertising Business from a Subscription-First Model In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based…
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In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
Read MoreAdMonsters April 29, 2021 Facebook Ads & iOS 14: How to Overcome Data Loss? If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing…
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