The EU AI Act is the world's first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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Last Wednesday, The House passed a bill demanding that ByteDance sell TikTok to another owner or the government will pull the plug for its 170 million users based in the U.S. According to The Wall Street Journal, the bill blindsided TikTok executives.
Read MoreAdMonsters March 7, 2024 The Dawn of Hedged Gardens: The Evolution of Data Collaboration The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allows for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not…
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The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allow for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not impenetrable walls - symbolizing the balance between data privacy and data utility.
Read MoreAdMonsters February 22, 2024 Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies” Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google's Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted…
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As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to help target users while keeping their information secure. One of those solutions is alt IDs, which tend to befuddle even the most seasoned players. The most important thing right now in trying…
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With the third-party cookie deprecation, there's an opportunity for pubs to regain control of the advertising ecosystem, says Keith Petri, CEO, lockr. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.
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The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
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At the Senate Judiciary Committee's most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying.
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AdMonsters was in the room at the IAB's Annual Leadership Meeting 2024, soaking up every last nugget of wisdom. The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. Brick by brick, together, we are…
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