AdMonsters February 1, 2024 90% of U.S. Publishers Neglected Data Compliance As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on…
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AI technology is evolving much faster than regulation can control. But regulators like Italy's Data Protection Authority are working to ensure we can all reap AI's benefits while complying with data ethics. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data…
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Tech workers who managed to dodge layoffs in 2023 aren’t out of the woods yet. Reports of layoffs are still coming, and as of January 17, 51 tech companies have laid off more than 7,520 workers in 2024. The digital ad tech space is feeling the heat; even Google is…
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In 2024, users' data is under lock and key. Not literally, of course, but with the fall of Chrome's cookies and stronger privacy regulations popping out of the woodwork, it will be much harder for publishers to reach their desired audience. As we reflect on last year and prepare for new…
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From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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In 2020, AdMonsters launched the Wrapper Newsletter. Our aim: To summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. This list is a compilation of readers' favorite Wrapper stories from 2023.
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
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Thanks to their dominance, Google, Meta, and Amazon will continue to attract the lion’s share of the advertiser’s budget. Over the next few years, they will account for 83% of global digital advertising revenue. Regulators across the globe are doing all they can to stop the dominance, of course, but Big…
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At a time when more competition exists amongst streaming media services, Disney Advertising landed on a strategy to accelerate access to Disney+ AVOD inventory when the publisher launched its Disney Campaign Manager. In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands…
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This year, our Decoder series covered the gamut —- iOS 17 privacy updates, state privacy laws, and supply path optimization. If you missed them or want a chance to revisit them, here are the top AdMonsters' Decoder stories from 2023.
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